Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 121 21 mins

Instagram is the Most Widely Read Glossy Magazine on the Planet – How to Use it In Ecommerce



About the guests

Kunle Campbell

Kunle Campbell

Kunle advices and helps direct-to-consumer retail brands profitably acquire customers by through paid media, conversion optimisation and search marketing.
He is also sometimes referred to as ’the ecommerce traffic and conversions guy’.
Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.



In ecommerce people buy pictures.

  • they buy a transformation
  • they buy a solution
  • they buy a narrative

Audiovisuals i.e. video helps further sell painkiller products
some vitamin products such as fashion can thrive with just visuals.
but if you are trying to sell the next groundbreaking blender or a ‘new way’ to do something through your product,
best to get a demo video out or a series of demo videos out that nail your value proposition.

So why Instagram you will ask?
well…

IG has about 30–40% organic reach vs FB’s 3-5%
…this is HUGE
IG Stories has even much more impressive reach

The unique difference between Facebook and Instagram is that
People go to Instagram primarily to consume visual content
The comment, but do not bridge as a deep connection with other users

Facebook is more social

People primarily go to Facebook to engage with other users and then also consume content.

Instagram allows for content consumption – this is a KEY Point to note

IG Is about LIFESTYLE – it is the headquarters and #1 destination for narcissism on the internet

Egotism is the drive to maintain and enhance favourable views of oneself, and generally features an inflated opinion of one’s personal features and importance. It often includes intellectual, physical, social and other overestimations

narcissism excessive interest in or admiration of oneself and one’s physical appearance.

This is how I get the most out of Instagram in the Context of ecommerce
Organic Traffic and Data – Test Group
I post regularly on IG in a bid to drive organic traffic
Remember that the only clickable unit on IG (before shoppable, posts) is the bio link
So all my product focused posts have a CTA to click the bio link
I use Later.com’s bio link feature to link directly to product pages
I study this data
I study Instagram’s insights reports

Influencers for Traffic
hire influencers

Advertising

  • We know exactly what products to include in our carousels
  • High engagement does not always correlate with sales – so study both your sales data and engagement data

Create demand for your brand on IG

A better strategy would be to focus on organic on ig, and retarget on ig if you want to allocate some budget there. My friend Anthony has an amazing group on this. Let me know if you want to join and I can send you the link to the group!

Timestamps

06.20   Who is John Wantz?

SPONSORS

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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