Creatives for Facebook Advertising: Video is King
The aim of every Facebook advertising ad campaign is to go VIRAL
Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was you make ads that really native to each placement.
3:58 Creatives and Placements
7:18 Instagram and its two placements
8:40 Sponsored messages and ad formats on messenger
9:20 Video: the best creative
10:30 How to test your video
11:26 Dynamic product ads are basically ads that automatically run off your product feed
12:32 What are Carousels?
13:15 The aim of every Facebook ad campaign
16:12 You need 7 days to test creatives out
17:14 Two important ad level metrics you must
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