Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 129 20 mins

Creatives and Placements (DAY 3) ~ Pillars of a Rock Solid Facebook Ads Strategy

Posted on 25th April 2018 ,
by Kunle Campbell

About the guests

Kunle Campbell

Kunle Campbell

Kunle advice and helps direct-to-consumer retail brands profitably acquire customers through paid media, conversion optimization, and search marketing.
He is also sometimes referred to as ’the ecommerce traffic and conversions guy’.
Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.

Creatives for Facebook Advertising: Video is King
The aim of every Facebook advertising ad campaign is to go VIRAL

Messenger, and
Audience Network

  • Retargeting
  • Patience
  • Budget – you need 7 days tasing on most occasions.

Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was you make ads that really native to each placement.

Ad Level Metric:

  • Negative Feedback
    A score based on the number of times people hid your ad or chose not to see ads from you. Your ad’s negative feedback level can be low, medium or high. If your ad gets a lot of negative feedback, it means people have indicated they don’t want to see it anymore.
  • Positive Feedback
    An estimated score based on the number of times people are expected to interact with your ad (example: reacting to a post, clicking a link) and help you achieve your objective. Your ad’s positive feedback level can be low, medium or high. The higher your ad’s positive feedback level, the better people are expected to respond to it.


3:58 Creatives and Placements
7:18 Instagram and its two placements
8:40 Sponsored messages and ad formats on messenger
9:20 Video: the best creative
10:30 How to test your video
11:26 Dynamic product ads are basically ads that automatically run off your product feed
12:32 What are  Carousels?
13:15 The aim of every Facebook ad campaign
16:12 You need 7 days to test creatives out
17:14 Two important ad level metrics you must


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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