Episode 1: Audiences and Targeting
On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy.
Before I start that I want to talk about how important it is to have a validated product.
If you have a product people want, you are using Facebook to find more people at scale that want your product.
Most other elements in Facebook advertising, support the above.
So let us talk Audiences
When you hear about the advantages of marketing on Facebook, be it organic or Facebook advertising,
you always hear about the number of monthly active users.
Facebook has about 2.2 billion active users.
As an ecommerce brand, you are going to have to initially figure out segments within this 2.2 billion base that will make ideal potential customers.
This is where targeting comes in.
On Facebook, you have the following targeting options:
Then as your custom audience targeting matures, you can eventually use what I term the power of Facebook audience targeting: Lookalike Audiences
3:50 My Facebook advertising experience
5:34 Rock solid Facebook advertising strategy
7:15 Think back to the business fundamentals
8:24 Profound quote from Mj DeMarco
9:12 The power of Facebook in rapidly growing the word of mouth
10:30 Two ways of targeting using Facebook
12:44 Look-alike audience is a hybrid of core and custom audience
14:43 Ensure to install the pixel across your entire website
17:30 Target big audience
18:10 Engaging shoppers on Facebook
This episode is brought to you by:
If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.
Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.