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The eCommerce Marketing Blueprint

Leveraging Personalised Push Notifications in eCommerce

Posted on 17th September 2020, by Kunle Campbell in Branding Leveraging Personalised Push Notifications in eCommerce

On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal – the most widely used push notification delivery and marketing platform… Read more

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DTC Brand Building Blueprint with Doe Lashes Founder

Posted on 3rd September 2020, by Kunle Campbell in Branding DTC Brand Building Blueprint with Doe Lashes Founder, Jason Wong

On today’s episode, Kunle is joined by Jason Wong, Founder of Wonghaus Ventures and Doe Lashes. Jason helps other brands streamline sourcing and manufacturing as… Read more

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Leveling Up 1:1 eCommerce Personalization with Handwritten Note and Letter Automation

Posted on 13th August 2020, by Kunle Campbell in Branding Leveling Up 1-1 eCommerce Personalization with Handwritten Notes

On today’s episode, Kunle interviews David Wachs, CEO of Handwrytten, a Phoenix-based automated handwritten notes company. He started the company in 2014 on the back… Read more

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Scaling DTC Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

Posted on 6th August 2020, by Kunle Campbell in Branding Scaling DTC Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

On today’s episode, Kunle interviews Sholom ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded… Read more

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Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

Posted on 16th July 2020, by Kunle Campbell in Branding Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise… Read more

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Brand-driven Performance Marketing (BPM) with Facebook Advertising

Posted on 10th July 2020, by Kunle Campbell in Branding Brand-driven Performance Marketing (BPM) with Facebook Advertising

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more

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Post COVID-19 Performance Marketing Preparedness

Posted on 8th June 2020, by Kunle Campbell in Branding Post Covid-19 Performance Marketing Preparedness

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today’s episode, Kunle talks about what your performance marketing strategy… Read more

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Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)

Posted on 14th May 2020, by Kunle Campbell in Branding Scale a D2C eCommerce Acquisition with Social Ads (NOT VC or PE Funding)

As the saying goes, ‘mastery is a commitment to becoming your best’… In the world of Performance Marketing, mastery is no small feat. It involves… Read more

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Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Posted on 5th May 2020, by Kunle Campbell in Branding Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights cancelled all over the globe, people instructed to… Read more

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How DTC Watch Brand, UNDONE is Delivering Quality, Value and High Level Customization

Posted on 23rd April 2020, by Kunle Campbell in Branding How UNDONE is Delivering Quality, Value and High Level Customisation

Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants… Read more

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