Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE P10 30 mins

How Daisy Spun off ‘Banish’, a 7-figure Beauty Product Business from her YouTube Channel

Posted on 25th February 2017 ,
by Kunle Campbell


About the guests

Daisy Jing

Kunle Campbell

Daisy Jing is a YouTube vlogger that has amassed 60 million views on her channel where she reviews products that she uses to treat her acne condition. She eventually launched Banish, her line of acne treatment products.



Daisy Jing started out as a YouTuber with no intentions of building a physical product business. She felt that having a YouTube channel was her way to connect to the people that were more like her.
She had an acne related skin condition that made her go to the dermatologist. This doctor gave her a maintenance product that she could create at home. When her audience saw the transformative effect of the product, the ideas of her physical product business: Banish was conceived.

In this episode you will learn about:

  • How Daisy used her YouTube channel to connection to people that could relate with
  • How she started her 7-digit business with just her laptop.
  • How she turned her imperfection (acne) into something that she could share and help people have more confidence.
  • How she manages 2,000 orders a month, 7 years after she started YouTubing

Guest’s Top Tips:

  1. YouTube has become more commercialized over the years, with big companies producing their own videos. What you have to remember is that authenticity always prevail.
  2. When people feel the sense of connection with you, they become your followers, more than what your studio looks like or what your packaging looks like.
  3. Sell them something that can give them a sense of change, in this case, confidence.
  4. Always be on the lookout for the next social media channel where the people are on.

Parting Advice – The Lightning Round

Future Plans

She plans to just keep growing her business.

Hiring People

She hires people by initially carrying intensive screening, checking references, meeting people in person and look at the things about people that she think might help her.

Indispensable Tools

Best Mistake

She felt that quitting her job was a mistake at the time.

Books Or Resources

The E-Myth Revisited – Michael Gerber

Key Takeaways (with timestamps)

(6:46) Authenticity is a huge factor. Authentic videos still do well compared to planned and scripted ones.

(9:25) Don’t worry about being perfect about everything. You don’t need the perfect studio, the perfect branding, the perfect packaging. You just have to start.

(11:22) When it comes down to it, you just have to do what you have to do.

(15:00) In everything that you do, it will always be about the story and the relatability of your content.

(15:40) People connect more with faces compared to colorful brands and high-budget productions.


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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