Daisy Jing started out as a YouTuber with no intentions of building a physical product business. She felt that having a YouTube channel was her way to connect to the people that were more like her.
She had an acne related skin condition that made her go to the dermatologist. This doctor gave her a maintenance product that she could create at home. When her audience saw the transformative effect of the product, the ideas of her physical product business: Banish was conceived.
She plans to just keep growing her business.
She hires people by initially carrying intensive screening, checking references, meeting people in person and look at the things about people that she think might help her.
She felt that quitting her job was a mistake at the time.
(6:46) Authenticity is a huge factor. Authentic videos still do well compared to planned and scripted ones.
(9:25) Don’t worry about being perfect about everything. You don’t need the perfect studio, the perfect branding, the perfect packaging. You just have to start.
(11:22) When it comes down to it, you just have to do what you have to do.
(15:00) In everything that you do, it will always be about the story and the relatability of your content.
(15:40) People connect more with faces compared to colorful brands and high-budget productions.