Welcome to episode 03. Today, I will be talking about shopping cart recovery using Facebook retargeting.
Are you doing it? I have been doing it for recovery campaigns for number of clients and it’s working. But as they always say the devil is in the details.
Here are some ways of going about it:
If you setup your e-commerce event to your product catalog through Facebook. It automatically determine who abandoned their cart.
First of all, you need to get your product feeds into Facebook, and the best way to do it now is through ad manager.
Hover over to product catalogs and when there, Facebook will prompt you to find a button saying “add a feed”. Once you have your product feed setup, Facebook can now automatically recognize all the products in your feed – which is the same structure as your Google shopping account. If you already have a Google shopping account running, we use that feed on there.
Second thing you want to do, where you definitely need developers is setting up product events so that it reflects in Facebook pixels.
This will let you check every single session, Facebook has options that lets you check customer behaviors like; who viewed product content, who have added products into their basket, added payment info, etc…
The way you look at the pixels page is like looking at Google Analytics – it visualizes the funnel.
Now, the “manual” way to do it is by setting up custom audience based on URL’s –your order completion page or confirmed.
You can be creative on this like creating a coupon on it and target those people who did not checkout with free shipping or welcome discount. Again, please be creative on this.