On today’s episode, Kunle is joined by Kristine Venta Diemoz, Senior Manager – go-to-market strategy and operations at eBay, which is the 3rd largest eCommerce website in the US and has a global user base that’s 183 million strong!
Product auctions, refurbished goods, difficult-to-find products – these are some of the things many of us immediately associate with eBay. And with good reason. There is no other marketplace quite like eBay. But how good or suitable is eBay for DTC brands?
Most DTC brands tend to steer away from eBay for concerns of brand equity and perception. But there are ways to use the unique set up of eBay to your advantage. You have full control on many aspects and also an option to sell without paying fees. Users come to eBay looking for good deals and are not sticklers for brand new goods. This makes eBay ideal for repurposing returned items and offering stock clearances.
In today’s episode Kunle and Kristen discuss the unique proposition of the eBay marketplace and why it might be too big to ignore for DTC and eCommerce brands!
Here is a summary of some of the most important points made,
On today’s interview Kunle and Kritine discuss,
“Keep your product page simple and let your title and photos do the talking.”
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
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✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
This episode is brought to you by:
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