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EPISODE 213 11 mins

‘Our Story of Independence’ – Eric Bandholz, Beardbrand • Klaviyo:BOS

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About the guests

Eric Bandholz

Kunle Campbell

Eric Bandholz is the Founder of Beardbrand, a men’s grooming company. Eric along with his co-founders have bootstrapped Beardbrand to a high seven-figure brand by developing badass products, building relationships with our customers on social media and direct, and building some key retailer partnerships. He is an Austin, TX resident.



In this KlaviyoBOS interview with Eric Bandholz, founder of Beardbrand—a men’s grooming company that’s on a mission to make men feel awesome.

Eric gave the epic closing keynote at KlaviyoBOS and was kind enough to interview on the 2X eCommerce Podcast shortly after his keynote.

On this episode, Eric shares how he and his team bootstrapped Beardbrand’s growth with just a $30 investment in their ecommerce platform to a near 8-figure business in 2019.

When Beardbrand had little or no money to spend on paid advertising for customer acquisition, Eric gravitated towards building out their YouTube channel.

Here is a summary of what was discussed:

  • They are bootstrapped and decided to be creative in order to drive traffic through
  • YouTube is Beardbrand’s major top of funnel traffic source with 1 million subscribers and just over 1,000 episodes so far.
  • They nurture traffic with mid-of-funnel and bottom-of-funnel retargeting
  • YouTube is not looking for high production content – they are looking for authenticity
  • BeardBrand Alliance – is a new YouTube channel that they intend posting only ‘How to’ videos
  • Eric is an embodiment of the brand, he is passionate about telling their story
  • They are also in bricks-and-mortar stores but not on Amazon, eBay or Jet.
  • No traffic source generates over 25% of sales
  • Email acquisition is a central focal point
  • Email marketing accounts for 15% of sales and they set up their automated flows since 2015

 

Notable tweets:

 

Links & Resources:

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

 

Facebook Group • Continue the Conversation

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

 

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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