Jeremy Parker is co-founder/CEO of Swag .com , top eCommerce platform for purchasing promo materials people actually want to keep. Swag's distribution platform allows companies to order swag and send to 1 address or to thousands at once, allowing companies to engage with remote employees, best customers and leads.
On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag – B2B eCommerce marketplace for promotional products. Jeremy shares the company’s growth story since being bootstrapped in 2016 to becoming the fastest growing promotional product company in the US.
After having started off doing door-to-door marketing, they have grown to having over 5000 B2B clients, many of which are enterprise-level companies. Leveraging their awesome brand recall they have built a robust platform that provides a retail eCommerce experience at a bulk B2B level. It is no surprise that Swag .com has achieved 2000% growth in a 3 year period, and are actually growing during the pandemic while competitors are struggling.
In today’s episode, Kunle and Jeremy discuss what it takes to grow and scale a B2B eCommerce business. You get to hear about sales and marketing strategies, managing complex operations and getting your user experience right. This is a great episode you don’t want to miss!
Here is a summary of some of the most important points made,
Automating distribution is a differentiator
Brand recall makes investing in your brand worthwhile
Having a robust platform can help you pivot
Build your UX around boosting customer confidence
On today’s interview Kunle and Jeremy discuss,
Investing in your brand value
Managing complex operations
Scaling your marketing
10:00 – What Swag offers:
Customised promotional products
Get products as per your brand colours
Products are pre-tested
Have over 5000 clients
14:02 – Growth Trajectory
2016 – $350,000
Launched the platform in 2017
2020 – Heading for $11M
14:50 – How Swag’s functionality made pivoting easy during Covid
16:05 – Sales Strategy:
Reinforcing opportunities for Company culture
Providing products that people will want to keep
Offer Premium brands never offered as promo products
18:05 – Landing the domain name
19:50 – Operations set up:
The site offers products from over 100 vetted suppliers
Deep integration with suppliers to access real time inventory numbers
Takes less than 3 minutes to checkout
Products can be shipped to you or held in your “swag closet”
Control your distribution to be either one-to-many or one-to-one
24:05 – Product Strategy
AOV is $2000, upto $4000 since Covid
Each product has MOQs
The UI/UX is designed to provide retail eCom experience at a B2B level
26:30 – Marketing formula:
Started with going from office to office
Moved to Google ads after acquiring initial customers
Moved to Content marketing after acquiring 200 customers
Leveraged the brand recall of the business name with retargeting
29:10 – The case for having a memorable brand name
30:50 – Getting suppliers to white-label products
34:00 – 95% of orders are serviced by intercom services
35:10 – Marketing Automation:
Try not to annoy the customers
Send monthly newsletters or occasional mailers
36:10 – Tech stack
Fully custom platform
Have a team of 14 developers
38:10 – Built a strategy and process to ship worldwide
39:25 – Using UX, product and website design to boost customer confidence
40:52 – Lightning Round
Q: Are you a morning person?
A: Yes, I am up early and take a 1 hour walk before starting work
Q: What are 2 things you can’t live without?
A: Family, Computer and notepad
Q: What book are you currently reading?
A: Shoe Dog
Q: What are your 3 indispensable tools for managing business?
A: Intercom, Hubspot and Dialpad
Q: What’s been your best mistake till date? A set back that’s given you the biggest feedback?
A: Fulfillment centre troubles
Brand recall is your company’s best business card
Automating distribution is a key differentiator
Design all your content and UX around building customer confidence
“Our UI/UX is designed to provide retail eCom experience at a B2B level.”
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