Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 177 42 mins

Building and Growing a Lawn Care Marketplace – GreenPal

Posted on 23rd February 2019 ,
by Kunle Campbell

About the guests

Gene Caballero

Kunle Campbell

Gene Caballero is a co-founder of GreenPal which has been described as Uber for lawn care.
Having started his professional career in technology sales, Gene has helped grow GreenPal from
serving one city to over 100 major cities in 5 years.

On today’s episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the ‘Uber for lawn care.’

In 2015, GreenPal was started without any technical or online business experience. They now operate in 2 states and over 50 major markets.

2018 GreenPal Rev-$15m
Growth YoY-200%

– – –


3:13 GreenPal intro
4:25 Who is Gene Caballero
5:42 The idea of the business
13:06 How did you get your first thousand customers
17:13 How did you learn SEO? Who does it?
24:04 Ratio of Web to App
24:43 Customer Journey on App
26:27 Get feedback from people
39:31 Lightning round

Lightning Round of Questions

How do you hire people?

Firing process – till you hire the right person

What are your 3 indispensable tools for managing your business?

Intercom, Facebook, Google maps

What has been your ‘best’ mistake to date?  i.e. a set-back that has given you the biggest feedback

Paying $125,000 for a 1-minute video.

What one piece of advice can you give e-tailers keen on setting up a market place?

Make sure your product makes 10x than the alternative

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

The Four Steps to the Epiphany


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts

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