On today’s episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the ‘Uber for lawn care.’
In 2015, GreenPal was started without any technical or online business experience. They now operate in 2 states and over 50 major markets.
2018 GreenPal Rev-$15m
– – –
3:13 GreenPal intro
4:25 Who is Gene Caballero
5:42 The idea of the business
13:06 How did you get your first thousand customers
17:13 How did you learn SEO? Who does it?
24:04 Ratio of Web to App
24:43 Customer Journey on App
26:27 Get feedback from people
39:31 Lightning round
Firing process – till you hire the right person
Intercom, Facebook, Google maps
Paying $125,000 for a 1-minute video.
What one piece of advice can you give e-tailers keen on setting up a market place?
Make sure your product makes 10x than the alternative
The Four Steps to the Epiphany
This episode is brought to you by:
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.