Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 171 31 mins

Getting Earned Media and PR for Ecommerce w/ Adrian Salamunovic

Posted on 17th January 2019 ,
by Kunle Campbell

About the guests

Adrian Salamunovic

Kunle Campbell

Adrian Salamunovic is the founder of several e-commerce companies including CanvasPop, which he bootstrapped to 8-figure sales using earned media and PR. He is also the co-author of FREE PR, a public speaker, start-up advisor, investor, and PR expert who is passionate about helping entrepreneurs amplify their companies.

Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses.

He recently published a book about PR called FREE PR.
We go through a number of ways to generate PR for your online store:

  • Positioning: Position Value
  • User High Concept Pitch – e.g. My company is the Uber for ….
  • Define Target Market

Use Press Releases for…

  • Product Launches
  • Announcements
  • Evergreen
  • Product Reviews

Remember that you are pitching a Peacock company NOT a pigeon.

– – –


2:58 Adrian Salamunovic intro
7:58 How do you get started with getting attention with PR without having to hire agency?
13:27 How do you know who to give your PR without being spammy?
16:40 How do you get the momentum with PR?
21:37 How often would you suggest businesses get PR?

Lightning Round of Questions

How do you hire people?


What are your 3 indispensable tools for managing your business?

Asana, Slack, Hidrive

What has been your ‘best’ mistake to date?  i.e. a set-back that has given you the biggest feedback

Exiting Canvaspop

What one piece of advice can you give e-tailers keen on driving media traction for their stores?

Be remarkable

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?



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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts

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