Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 161 34 mins

Leveraging User Generated Content Marketing for Community Growth and Building Credibility

Posted on 8th November 2018 ,
by Kunle Campbell

About the guests

Jose Angelo Gallegos

Kunle Campbell

Jose Angelo Gallegos is a passionate content marketer with over 7 years of experience in Content Marketing and SEO. He runs a content creation agency, a contributing writer at Social Media Today, and produces travel documentaries as a hobby.

On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist.

Jose goes into details about:

  • The power of building a community around your product brand
  • Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers,
  • How to request, curate and broadcast user-generated content
  • Why you should use user-generated content in your paid advertising
  • How to craft your brand story around user-generated content with examples from the ‘shot on the iPhone’ campaign.


3:29 Who is Jose Angelo?
4:54 Building content marketing
7:11 How do you craft an effective story?
13:28 Starting your community
17:20 How do you broadcast in the most effective way?
2:23 Where are the other majoy opportunities today on online retail and the world of social media ang content marketing?
26:40 Thoughts on Influencers
29:23 How to utilize in order to get results



This episode is brought to you by:


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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