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Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 156 25 mins

Establishing FLOW with Facebook Ads Creatives

Posted on 4th October 2018 , by Kunle Campbell


About the guests

Kunle Campbell

Kunle Campbell

Kunle advice and helps direct-to-consumer retail brands profitably acquire customers through paid media, conversion optimization, and search marketing.
He is also sometimes referred to as ’the ecommerce traffic and conversions guy’.
Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.



On this episode, I talk about establishing a state of FLOW in the creative part of your Facebook Ads campaign. Facebook advertising is half media buying and half creative. You need to be strong in both areas in order to really crack the nut.

  • I cover the following:
    What creatives to use for your top of funnel campaigns and ad sets
  • How I am currently split testing my video creatives
  • Why video ads should sit at the top of your funnel
  • The best creatives to use for mid-funnel targeting (warm audiences),
  • Why canvas ads are one of the best creatives to use across all steps in your funnel
  • How to implement variation on your bottom of funnel retargeting ads.

I a lot of the tips covered in this episode applies to fully cataloged stores i.e. stores with 50+ SKUs. But if you have just a few SKUs in your store, you will still learn a tonne.

#Video at the Top
#Images at the Top
#Pre-select a range of products for canvas ads

Timestamp

3:52 How to establish Flow with your creatives on Facebook Advertising?
4:30 Media bind aspect which involves your audience targeting, your bids, budget, and strategies
7:31 Facebook is not a silver bullet
8:07 You need to think about what your strategy outside of Facebook looks like
9:10 The objective of your video is to get people to understand your product called a pitch video
10:23 Stories now is the fastest going placements in Facebook and Instagram
14:50 Dynamic product ad – a collection format that has cards
16:19 In every ad sets, you need to test variations
16:37 You should have a minimum of three creatives in your ad

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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