On today’s episode we are going to talk about how to go about structuring your Facebook Ads for Black Friday, Cyber Monday and any other time limited promotions.
I specifically talk about the settings for:
First principle with targeting is…
Targeting is all about Retargeting
Create AdSets for every engagement audience over the last 365 days (for most events that occur on Facebook) and 180 days (for events that occur on your website).
Here are the audiences you should have set up and placed in separate Adsets:
Here are three important tips for bid and budget setup:
The next thing to do is work on Bid Cap i.e. manual bidding.
Test a series of bids and stick to the most efficient.
DO NOT use Auto bidding because it will not deliver the most competitive bids.
Also set high budgets to give Facebook a nudge that you are keen on aggressively getting in front of the audiences that you are targeting. I tend to go for $1,000+ budgets per Adset.
Set your delivery Type to ‘accelerated’ and not standard, so that your creative are rapidly served to your audience the moment they get on Facebook or Instagram all through the sales period.
3:12 Black Friday – Cyber Monday period
8:08 Timing – prime your audience
11:02 How to set up your targetting
16:31 Working on your budget
20:08 Creatives/placement of creatives
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