Today’s episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Salena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages.
5:44 Who is Selena?
6:48 Why is product description important?
8:51 About product description page
17:56 Example of stores using the best product description
26:28 Critical points about product description page
40:47 Lightning round
This episode is brought to you by:
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Klaviyo Boston Ecommerce Event
Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights.
Klaviyo Boston is coming up in September — and it’s the largest in-person gathering EVER of the Klaviyo community!
With two days and more than 30 practical, substantive sessions to choose from, it’s the no-fluff, no-BS ecommerce marketing conference you can’t afford to miss.
Get your ticket at http://klaviyo.com/boston