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EPISODE 152 51 mins

How to Optimize Product Description Pages to Drive More Sales w/ Salena Knight

Posted on 6th September 2018 , by Kunle Campbell

About the guests

Salena Knight

Kunle Campbell

Salena Knight is a Retail Strategist/Consultant and Speaker. She specializes in helping independent retailers grow their sales and maximize their profits without burning themselves out. Successfully building, growing then selling, a multi-award winning a chain of retail stores, she now focuses on empowering other retailers to build their businesses.

Today’s episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Salena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages.

  • Content should describe how your product makes people feel
  • How people will use your product
  • List the benefits, not the features – always add ‘so what’ at the end – why is this great for me
  • Craft into a Story
  • Carry out research
  • more about Selena here.
  • And also check out her podcast.



5:44 Who is Selena?
6:48 Why is product description important?
8:51 About product description page
17:56 Example of stores using the best product description
26:28 Critical points about product description page
40:47 Lightning round


This episode is brought to you by:


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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