This episode is focused on single product eCommerce businesses…
that want to own a specific category.
Let me give some examples of single product direct to consumer businesses that own specific categories:
BELLROY.COM – back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders
MEUNDIES.COM – they are a digital-first brand selling underwear.
‘feel good undies’ that is what they all about
GYMSHARK.COM – they are fitness apparel direct to consumer brand founded by a millennial for millennials.
Their BIG IDEA was trendy innovative, effective performance wear
HONEST.COM – are an eco-friendly catalog product business for baby and household products
THEIR BIG IDEA – to give all children a better, safer start.
HERSCHEL SUPPLY CO – are a minimalist fashion accessory product business that started out selling bags,
THEIR BIG IDEA – timeless products with a fine regard for detail
1:56 What is a Big Idea?
3:45 You need to be as succinct as possible in terms of getting in your Big Idea
3:58 You need to think about the transformation
16:29 Think long term and don’t limit yourself to a single brand
16:45 Think about the emotional transformation in your customers’ lives
17:10 Pass the information to your social media team
17:44 Everything needs to be in sync with your Big Idea
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