Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 147 19 mins

♺ What is your BIG Idea? ♺

Posted on 1st August 2018 ,
by Kunle Campbell

About the guests

Kunle Campbell

Kunle Campbell

Kunle advice and helps direct-to-consumer retail brands profitably acquire customers through paid media, conversion optimization, and search marketing.
He is also sometimes referred to as ’the ecommerce traffic and conversions guy’.
Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.

This episode is focused on single product eCommerce businesses…
that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM – back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

MEUNDIES.COM – they are a digital-first brand selling underwear.
‘feel good undies’ that is what they all about

GYMSHARK.COM – they are fitness apparel direct to consumer brand founded by a millennial for millennials.
Their BIG IDEA was trendy innovative, effective performance wear

HONEST.COM – are an eco-friendly catalog product business for baby and household products
THEIR BIG IDEA – to give all children a better, safer start.

HERSCHEL SUPPLY CO – are a minimalist fashion accessory product business that started out selling bags,

THEIR BIG IDEA – timeless products with a fine regard for detail

….your turn!


1:56 What is a Big Idea?
3:45 You need to be as succinct as possible in terms of getting in your Big Idea
3:58 You need to think about the transformation
16:29 Think long term and don’t limit yourself to a single brand
16:45 Think about the emotional transformation in your customers’ lives
17:10 Pass the information to your social media team
17:44 Everything needs to be in sync with your Big Idea


This episode is brought to you by:


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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