Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 190 55 mins

How JustStrong is Scaling by Nailing their Messaging + Marketing Automation

Posted on 31st May 2019 ,
by Kunle Campbell

About the guests

Mark Robinson

Kunle Campbell

Mark Robinson a young entrepreneur, Founder and CEO of Just Strong a lifestyle online sport clothing retailer with the vision to empower and motivate strong women for every walk of life. Founded in the UK, this 2 year old company is on track to be 1 of the top 10 growing companies in the UK, growing 10x in 2 years. Currently available worldwide and comprised of over 23,000 brand ambassadors.

Mark Robinson is the founder and CEO of JustStrong, a women’s fitness apparel brand he has scaled to a multiple seven-figure a year in revenue business in just 2 years.

He has also rapidly grown Just Strong’s brand ambassador program by enlisting 23,000 influencers over such a short period.

Just Strong is on track to be amongst the top 10 fastest growing companies in the UK with 10X growth.

Mark is a master of marketing automation – you don’t want to miss this episode!



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328 Mark intro
7:58 How does JustStrong differ from others
11:31 Marketing journey for the first and last 12 months
18:06 How and when did you start to have a funnel thinking?
21:47 The JustStrong team
30:19 What do you do with your message in Klaviyo?
31:32 What is your best performing flows in Klaviyo?

Lightning Round

How do you hire people?

Virtual and Physical

What are your three indispensable tools for managing your business?

Reach on Social media, engagement on platform

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

Losing 80,000 pounds

What one piece of advice can you give re-tailers keen on using marketing automation to scaling up their business?

There are so many ways to automate. The best thing to do is to look for the connection tools

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

DotCom Secrets: The Underground Playbook for Growing Your Company Online

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts

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