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EPISODE 132 49 mins

Messenger Marketing Automation for eCommerce w/ Founder of ManyChat, Mikael Yang

Posted on 2nd May 2018 , by Kunle Campbell

About the guests

Mikael Yang

Kunle Campbell

Mikael Yang, CEO and Co-founder of ManyChat, knows better than most how incredibly fast and furious the chatbot market has become. ManyChat, which allows businesses to create a no-coding-required chatbot in minutes, launched on Telegram in 2015 and a year later released a platform for Facebook Messenger.

On today’s episode, I am joined by Mikael Yang.
He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes.

We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades – the transition from communicating with your prospects and customers via email to chat messengers.

I personally use ManyChat

Mikael Launched ManyChat in 2015, and has grown the platform to support over 100,000 businesses.

  • ManyChat also connects to over 250,000 Facebook pages.
  • ManyChat is arguably anti-email and shows that you can potentially get 10x more leads and paying customers using Facebook Messenger chatbots over traditional email marketing.

With email open rates and click-through rates now averaging 25-35% and 1-2% respectively, businesses need a better way to communicate with their leads and customers. In 3-5 years, the majority of business to customer communication is going to be done through chat messengers.

1.3 billion people use Facebook Messenger every month, and there are 65 million businesses on Facebook. ManyChat’s mission is to empower these businesses to connect with customers on their terms and inside of platforms they are already using dozens of times every single day.


4:24 Who is Mikael Yang?
5:21 ManyChat’s mission is to empower businesses to connect with customers
7:36 Messenger marketing
9:51 How did Mikael figure out ManyChat or how did he come up with the concept of ManyChat
16:48 Do you think email marketing is dead?
19:41 When do brands have the ability to send customers or potential customers messages?
21:50 Getting people to subscribe
35:47 How transactional messenger is?
37:02 Without any coding, you can start selling stuff on messenger using ManyChat
38:28 You need to be on the messenger that your customers are using


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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