We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades – the transition from communicating with your prospects and customers via email to chat messengers.
I personally use ManyChat
Mikael Launched ManyChat in 2015, and has grown the platform to support over 100,000 businesses.
With email open rates and click-through rates now averaging 25-35% and 1-2% respectively, businesses need a better way to communicate with their leads and customers. In 3-5 years, the majority of business to customer communication is going to be done through chat messengers.
1.3 billion people use Facebook Messenger every month, and there are 65 million businesses on Facebook. ManyChat’s mission is to empower these businesses to connect with customers on their terms and inside of platforms they are already using dozens of times every single day.
4:24 Who is Mikael Yang?
5:21 ManyChat’s mission is to empower businesses to connect with customers
7:36 Messenger marketing
9:51 How did Mikael figure out ManyChat or how did he come up with the concept of ManyChat
16:48 Do you think email marketing is dead?
19:41 When do brands have the ability to send customers or potential customers messages?
21:50 Getting people to subscribe
35:47 How transactional messenger is?
37:02 Without any coding, you can start selling stuff on messenger using ManyChat
38:28 You need to be on the messenger that your customers are using
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