On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of teddy bear products that lets expecting parents record their baby’s heartbeat for keepsake.
Unlike the previous experts that I have interviewed on the Physical Product Business Podcast, Purusha did not start online. She started selling her products to OB-GYNE clinics.
Which goes to show how looking for experts around in local area that can help you market the product may be a really good idea to kick things off.
She plans to expand her product range and get more OB-GYNE and hospitals.
She hires by her gut feeling.
A good team.
It’s hard to have to design and manufacture an animal that turns out to be appealing only to them and not the market.
Anybody with knowledge on the same business.
(9:27) Even the tough problems, you’ll figure it out, you’ll make it work.
(12:15) Social media is still a great way to market. Facebook, paid and organic, Pinterest and make use of Google Adwords.
(14:35) It is always nice to have people around you who support you.
(23:07) Make sure that you have the best quality in the market, the cutest, along with your superb customer service.
(26:23) Look for the easiest way for someone to get a hold of your product and to get this done.
(28:35) Regarding copycats, just provide the best quality and the best service.