Today’s episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Salena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages.

• Content should describe how your product makes people feel
• How people will use your product
• List the benefits, not the features – always add ‘so what’ at the end – why is this great for me
• Craft into a Story
• Carry out research
• more about Selena here.
• And also check out her podcast.

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Timestamp

5:44 Who is Selena?
6:48 Why is product description important?
8:51 About product description page
17:56 Example of stores using the best product description
26:28 Critical points about product description page
40:47 Lightning round

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This episode is brought to you by:

Klaviyo

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