Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 226 34 mins

Growth Checklist for 2020

Posted on 29th January 2020 ,
by Kunle Campbell


About the guests

Kunle Campbell

Kunle Campbell

Host of the 2X eCommerce Podcast Show.
Mentor to eCommerce exec teams.
eCommerce strategist with specialist focus in UX and media buying.



In the second episode of season 5, Kunle shares the 2020 Growth Checklist. Listen on and get an in-depth run-down for the 9 important things Kunle reminds us to focus on this year.

Covered Topics:

  • Your 2020 Growth Checklist

Podcast Show Notes:

  • 01:42 – Easily Grow Your Business With A Powerful Marketing Automation Platform! Check out Klaviyo
  • 02:51 – Today’s episode: Growth Checklist for 2020
  • 04:45 – #1 The Growth Triad
    • Traffic
    • Conversion Rates
    • Cloud-based Platforms
  • 10:28 – Segmentation in Push Notifications
  • 11:54 – The Use of SMS
    • Do not abuse
  • 13:55 – Get the easiest way to backup your Shopify or BigCommerce store and undo unwanted changes with Rewind.io… Mention you heard about them at 2x eCommerce Podcast and get a ONE MONTH FREE TRIAL
  • 15:39 – Unifying Your Messaging Strategy
  • 17:39 – Reduce the Amount of Discounting
  • 19:50 – Drive Focus on Your Brand
    • Leave an Audio-Visual Footprint
    • Nurture Your Community
    • Work with Influencers
  • 27:47 – Sell Internationally
  • 29:52 – Know Your Customers Even More
  • 30:42 – Drive More Channel Selling
  • 33:21 – Join the 2xEcommerce Facebook Group

Topic Takeaways:

  • Segment push notifications because they can be used for targeting, first-time buyers, and page visitors.
  • Avoid giving too many discounts.
  • Unify your messaging across your platforms for a connective flow of posts.

Quotable Quotes:

“Get clever with SMS… The opportunity to reach out to every single one of your customers by their phone with a notification is very powerful and should not be abused.”

Facebook Group • Continue the Conversation

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

———–

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses.
Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and  grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction,  and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

 

 

Rewind

This episode is brought to you by Rewind – the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses.
Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

 

For a free 30-day trial, Go to Rewind.io,
reach out to the Rewind team via chat or email and mention ‘2x ecommerce’


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


Get Free Email Updates by Signing Up Below:

Podcasts you might like

  • What I have learnt in 2019What I have learnt in 2019 Welcome to the last episode of 2019. Today, Kunle thanks everyone, especially listeners like you, for being a part of 2x eCommerce Podcast. Listen as Kunle shares the life lessons he […]
  • Welcome to Season 5!Welcome to Season 5! Welcome to the 1st Episode of Season 5! Today, Kunle lists down what’s in for you, our listeners, this season and what content will be put out this 2020. Podcast Show Notes: 01:42 – […]
  • Core Focus Areas in Media Buying for Direct-to-Consumer CommerceCore Focus Areas in Media Buying for Direct-to-Consumer Commerce In this episode, Kunle talks about the 5 Things You Must Know About Media Buying in 2020. Listen as he drops value bombs that are essential for your eCommerce business this year. Covered […]