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EPISODE 226 34 mins

Growth Checklist for 2020

Posted on 29th January 2020 ,
by Kunle Campbell

About the guests

Kunle Campbell

Kunle Campbell

Host of the 2X eCommerce Podcast Show.
Mentor to eCommerce exec teams.
eCommerce strategist with specialist focus in UX and media buying.

In the second episode of season 5, Kunle shares the 2020 Growth Checklist. Listen on and get an in-depth run-down for the 9 important things Kunle reminds us to focus on this year.

Covered Topics:

  • Your 2020 Growth Checklist

Podcast Show Notes:

  • 01:42 – Easily Grow Your Business With A Powerful Marketing Automation Platform! Check out Klaviyo
  • 02:51 – Today’s episode: Growth Checklist for 2020
  • 04:45 – #1 The Growth Triad
    • Traffic
    • Conversion Rates
    • Cloud-based Platforms
  • 10:28 – Segmentation in Push Notifications
  • 11:54 – The Use of SMS
    • Do not abuse
  • 13:55 – Get the easiest way to backup your Shopify or BigCommerce store and undo unwanted changes with Rewind.io… Mention you heard about them at 2x eCommerce Podcast and get a ONE MONTH FREE TRIAL
  • 15:39 – Unifying Your Messaging Strategy
  • 17:39 – Reduce the Amount of Discounting
  • 19:50 – Drive Focus on Your Brand
    • Leave an Audio-Visual Footprint
    • Nurture Your Community
    • Work with Influencers
  • 27:47 – Sell Internationally
  • 29:52 – Know Your Customers Even More
  • 30:42 – Drive More Channel Selling
  • 33:21 – Join the 2xEcommerce Facebook Group

Topic Takeaways:

  • Segment push notifications because they can be used for targeting, first-time buyers, and page visitors.
  • Avoid giving too many discounts.
  • Unify your messaging across your platforms for a connective flow of posts.

Quotable Quotes:

“Get clever with SMS… The opportunity to reach out to every single one of your customers by their phone with a notification is very powerful and should not be abused.”

Facebook Group • Continue the Conversation

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group



This episode is brought to you by:


This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses.
Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and  grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction,  and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.




This episode is brought to you by Rewind – the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses.
Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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