Podcast
Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts
Growth Checklist for 2020
About the guests
Kunle Campbell
Host of the 2X eCommerce Podcast Show.
Mentor to eCommerce exec teams.
eCommerce strategist with specialist focus in UX and media buying.
In the second episode of season 5, Kunle shares the 2020 Growth Checklist. Listen on and get an in-depth run-down for the 9 important things Kunle reminds us to focus on this year.
Covered Topics:
- Your 2020 Growth Checklist
Podcast Show Notes:
- 01:42 – Easily Grow Your Business With A Powerful Marketing Automation Platform! Check out Klaviyo
- 02:51 – Today’s episode: Growth Checklist for 2020
- 04:45 – #1 The Growth Triad
- Traffic
- Conversion Rates
- Cloud-based Platforms
- 10:28 – Segmentation in Push Notifications
- 11:54 – The Use of SMS
- Do not abuse
- 13:55 – Get the easiest way to backup your Shopify or BigCommerce store and undo unwanted changes with Rewind.io… Mention you heard about them at 2x eCommerce Podcast and get a ONE MONTH FREE TRIAL
- 15:39 – Unifying Your Messaging Strategy
- 17:39 – Reduce the Amount of Discounting
- 19:50 – Drive Focus on Your Brand
- Leave an Audio-Visual Footprint
- Nurture Your Community
- Work with Influencers
- 27:47 – Sell Internationally
- 29:52 – Know Your Customers Even More
- 30:42 – Drive More Channel Selling
- 33:21 – Join the 2xEcommerce Facebook Group
Topic Takeaways:
- Segment push notifications because they can be used for targeting, first-time buyers, and page visitors.
- Avoid giving too many discounts.
- Unify your messaging across your platforms for a connective flow of posts.
Quotable Quotes:
“Get clever with SMS… The opportunity to reach out to every single one of your customers by their phone with a notification is very powerful and should not be abused.”
Links & Resources:
Facebook Group • Continue the Conversation
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<
———–
SPONSORS:
This episode is brought to you by:
Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses.
Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction, and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
Rewind
This episode is brought to you by Rewind – the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses.
Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!
For a free 30-day trial, Go to Rewind.io,
reach out to the Rewind team via chat or email and mention ‘2x ecommerce’
About the host: Kunle Campbell
An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.
Podcasts you might like
What I have learnt in 2019 Welcome to the last episode of 2019. Today, Kunle thanks everyone, especially listeners like you, for being a part of 2x eCommerce Podcast. Listen as Kunle shares the life lessons he […]
A Formulaic Approach to Scaling an Ecom Business to $30M+ On today’s episode, Kunle is joined by Deividas Mikocionis, Co-founder and Head of Growth at Sugatan.io - an eCommerce Growth Hacking Agency. Kris Sugatan, the company’s other Co-Founder […]
Post COVID-19 Performance Marketing Preparedness As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a […]