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EPISODE 222 31 mins

SMS Marketing Secret to 2X CLTV: Go Conversational

Posted on 19th December 2019 ,
by Kunle Campbell

About the guests

Bogdan Constantin

Kunle Campbell

Bogdan Constantin is the founder and CEO of Voxie - a conversational commerce platform helping digital brands build relationships with their customers by letting them connect and purchase in text message. He previously founded the world's first online tux rental company - Menguin - and sold it to the founder of Mens Wearhouse after 2.5 years.

In this episode, Kunle chats with Bogdan Constantin, Founder, and CEO at Voxie, a conversational commerce platform helping digital brands build relationships with their customers by letting them connect and purchase in text message. Tune in as Bogdan drops the biggest secret in SMS Marketing.

Covered Topics:

  • What Voxie is and How It Works
  • How to Scale Responses
  • The Future of Conversation
  • Best Practices in Conversational Marketing
  • Defining the Perfect Timing to Send Your Messages

Podcast Show Notes:

  • 01:18 – Get The Ultimate Guide for Crushing Holiday Revenue Targets at Klaviyo
  • 03:30 – Today’s Guest: Bogdan Constantin
    • Bogdan’s background as an entrepreneur
    • What Voxie is and how they work with businesses
  • 05:53 – The Blast (a test Bogdan did)
    • Messages are personalized and come from a phone number
  • 08:04 – How to scale the responses
    • Playbooks are set in place
    • The Key is Voxie’s automation
  • 09:59 – Standard NLP models didn’t work
  • 11:13 – The future of conversation
    • One-to-one conversations
    • Send the right message at the right time with the right medium
    • Websites vs Conversation
  • 13:30 – Brands should own their customer communication
  • channels
  • 15:15 – The best practices in conversational marketing
    • Understanding your customers
  • 17:07 – Voxie integrates with most eCommerce platforms
  • 19:35 – How involved is an eCommerce manager in getting preferences sorted
    • Start small and add over time
  • 22:29 – How to define the perfect timing
  • 25:11 – Using 10-digit numbers for SMS
    • 5-digits vs 10-digits
    • Thesis: Talking to a real person is different from talking to an AI
  • 27:13 – Businesses can quickly build their SMS list
    • The Key: Making sure you’re compliant

Topic Takeaways:

  • A conversation is always two-way.
  • Your goal to start a conversation is to send the right message at the right time with the right medium.

Tweetable Quotes:

“You need to make sure that you’re compliant. Just because someone gave you their phone number, doesn’t actually mean you can text them to your heart’s content.”

Facebook Group • Continue the Conversation

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group



This episode is brought to you by:


This episode is brought to you by Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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