In this episode, Kunle chats with Bogdan Constantin, Founder, and CEO at Voxie, a conversational commerce platform helping digital brands build relationships with their customers by letting them connect and purchase in text message. Tune in as Bogdan drops the biggest secret in SMS Marketing.

Covered Topics:

• What Voxie is and How It Works
• How to Scale Responses
• The Future of Conversation
• Best Practices in Conversational Marketing
• Defining the Perfect Timing to Send Your Messages

Podcast Show Notes:

• 01:18 – Get The Ultimate Guide for Crushing Holiday Revenue Targets at Klaviyo
• 03:30 – Today’s Guest: Bogdan Constantin
  • Bogdan’s background as an entrepreneur
  • What Voxie is and how they work with businesses
• 05:53 – The Blast (a test Bogdan did)
  • Messages are personalized and come from a phone number
• 08:04 – How to scale the responses
  • Playbooks are set in place
  • The Key is Voxie’s automation
• 09:59 – Standard NLP models didn’t work
• 11:13 – The future of conversation
  • One-to-one conversations
  • Send the right message at the right time with the right medium
  • Websites vs Conversation
• 13:30 – Brands should own their customer communication
• channels
• 15:15 – The best practices in conversational marketing
  • Understanding your customers
• 17:07 – Voxie integrates with most eCommerce platforms
• 19:35 – How involved is an eCommerce manager in getting preferences sorted
  • Start small and add over time
• 22:29 – How to define the perfect timing
• 25:11 – Using 10-digit numbers for SMS
  • 5-digits vs 10-digits
  • Thesis: Talking to a real person is different from talking to an AI
• 27:13 – Businesses can quickly build their SMS list
  • The Key: Making sure you’re compliant

Topic Takeaways:

• A conversation is always two-way.
• Your goal to start a conversation is to send the right message at the right time with the right medium.

Tweetable Quotes:

“You need to make sure that you’re compliant. Just because someone gave you their phone number, doesn’t actually mean you can text them to your heart’s content.”

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