Podcast
Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts
Clean Origin is a D2C Brand Disrupting the Jewellery Industry with Lab-Grown Diamonds
About the guests
Alexander Weindling
Alexander Weindling is the Founder & CEO of CleanOrigin.com. Weindling has served as president of five jewelry companies. His past roles have allowed him to serve as a lead distributor for Kay Jewelers, Zales, JC Penney, Sams Club, and Walmart. In 2017, Weindling started Clean Origin to offer couples an engagement ring option that would be 100% ethically sourced, every time.
Clean Origin is a direct to consumer lab-grown diamond company that has become both an industry leader in the jewellery vertical.
I interviewed the founder and CEO, Alexander Weindling, about Clean Origins rapid growth since its inception in 2017.
As a third generation diamondère, Alexander knows a thing or two about diamonds and tells a fantastic story about why he won’t sell anything other than lab-grown.
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FACEBOOK GROUP…CONTINUE OUR CONVERSATION
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<
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Timestamps
6:39 Who is Alexander?
11:32 What demographic of shoppers do you find more passionate about this cause?
14:53 What is the process of the diamond making?
20:24 What does competition look like right now?
22:27 What did your team look like on the first year and how did you accelerate growth?
23:40 What did you put in place to go to market?
26:25 Marketing in the first 6 months
Klaviyo
What do today’s fastest growing direct-to-consumer brands all have in common?
They use Klaviyo to,
- personalize their marketing,
- build their customer relationships, and
- automate their online sales.
Whether it’s a new subscriber or your most loyal customer growing your ecommerce business starts with creating amazing marketing experiences.
Discover winning marketing strategies in Klaviyo’s new video series: Ready, Set, Grow.
Each week, you’ll explore key tactics some of Klaviyo’s more than 15,000 customers use to grow their business.
To tune into Ready, Set, Grow….
and to receive even more helpful content visit klaviyo.com/2x for more.
About the host: Kunle Campbell
An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.
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