Clean Origin is a direct to consumer lab-grown diamond company that has become both an industry leader in the jewellery vertical.
I interviewed the founder and CEO, Alexander Weindling, about Clean Origins rapid growth since its inception in 2017.
As a third generation diamondère, Alexander knows a thing or two about diamonds and tells a fantastic story about why he won’t sell anything other than lab-grown.
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6:39 Who is Alexander?
11:32 What demographic of shoppers do you find more passionate about this cause?
14:53 What is the process of the diamond making?
20:24 What does competition look like right now?
22:27 What did your team look like on the first year and how did you accelerate growth?
23:40 What did you put in place to go to market?
26:25 Marketing in the first 6 months
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