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EPISODE 192 37 mins

Clean Origin is a D2C Brand Disrupting the Jewellery Industry with Lab-Grown Diamonds

Posted on 15th June 2019 ,
by Kunle Campbell

About the guests

Alexander Weindling

Kunle Campbell

Alexander Weindling is the Founder & CEO of CleanOrigin.com. Weindling has served as president of five jewelry companies. His past roles have allowed him to serve as a lead distributor for Kay Jewelers, Zales, JC Penney, Sams Club, and Walmart. In 2017, Weindling started Clean Origin to offer couples an engagement ring option that would be 100% ethically sourced, every time.

Clean Origin is a direct to consumer lab-grown diamond company that has become both an industry leader in the jewellery vertical.

I interviewed the founder and CEO, Alexander Weindling, about Clean Origins rapid growth since its inception in 2017.

As a third generation diamondère, Alexander knows a thing or two about diamonds and tells a fantastic story about why he won’t sell anything other than lab-grown.

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6:39 Who is Alexander?
11:32 What demographic of shoppers do you find more passionate about this cause?
14:53 What is the process of the diamond making?
20:24 What does competition look like right now?
22:27 What did your team look like on the first year and how did you accelerate growth?
23:40 What did you put in place to go to market?
26:25 Marketing in the first 6 months



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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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