Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 140 40 mins

How to Establish Product Differentiation with Licensing

Posted on 20th June 2018 ,
by Kunle Campbell

About the guests

Paul Miller

Kunle Campbell

Paul Miller is a lifelong entrepreneur. After serving 11 years in the Marine Corps, he started his first business and haven't looked back. CozyPhones is by far the most exciting and successful business he's built. They're a multi-channel, direct to consumer brand, consistently #1 in our category on Amazon and creators of kids character headband headphones and hold several licenses with Nickelodeon and other beloved kids properties.

On this episode of the 2X eCommerce Podcast, I interview Paul Miller.
He is an eCommerce business expert, that helps eCommerce businesses exponentially scale their product offering and revenues through brand licensing.

Paul’s story is quite interesting because he started off his ecommerce journey as an Amazon Private Label seller.
He was able to build a thriving headphone brand on and off Amazon’s marketplace called CozyPhones.

In a bid to take CozyPhones to the next level, he discovered brand licensing and has managed to secure licensing deals with Nickelodeon, Disney and Hasbro.
This move exponentially increased CozyPhones’ revenue.

He now teaches physical product entrepreneurs and direct of consumer brands how to successfully scale their revenue through licensing.

He is offering a totally free mini-course called Next Level Licensing.
Here is where to sign-up:  https://www.nextlevellicensing.com/2xecommerce

Cozy Phones brand.


6:42 Who is Paul Miller?
8:44 Sleeping headphones is like a soft headband headphone which was modified
10:59 Paul nailing a huge license with Nickelodeon
12:51 What should a licensing look like?
14:33 The licensee and the licensor
17:03 It’s a legally binding contract
23:21 Uniqueness is very important
24:05 Distribution and your sales
24:16 The goal in licensing – one is to gain the royalties of the license and the other one is brand building for them
36:00 Lightning round


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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