On this episode of the 2X eCommerce Podcast, I interview Paul Miller.
He is an eCommerce business expert, that helps eCommerce businesses exponentially scale their product offering and revenues through brand licensing.
Paul’s story is quite interesting because he started off his ecommerce journey as an Amazon Private Label seller.
He was able to build a thriving headphone brand on and off Amazon’s marketplace called CozyPhones.
In a bid to take CozyPhones to the next level, he discovered brand licensing and has managed to secure licensing deals with Nickelodeon, Disney and Hasbro.
This move exponentially increased CozyPhones’ revenue.
He now teaches physical product entrepreneurs and direct of consumer brands how to successfully scale their revenue through licensing.
He is offering a totally free mini-course called Next Level Licensing.
Here is where to sign-up: https://www.nextlevellicensing.com/2xecommerce
Cozy Phones brand.
6:42 Who is Paul Miller?
8:44 Sleeping headphones is like a soft headband headphone which was modified
10:59 Paul nailing a huge license with Nickelodeon
12:51 What should a licensing look like?
14:33 The licensee and the licensor
17:03 It’s a legally binding contract
23:21 Uniqueness is very important
24:05 Distribution and your sales
24:16 The goal in licensing – one is to gain the royalties of the license and the other one is brand building for them
36:00 Lightning round
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