On this episode, I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware of.

• Store closures: Abercrombie to close down 60 stores
• UK electronic’s retailers Maplin closing down
• Toys R Us sadly closing down and the ironic departure of Charles Lazarus at 94, Toy R Us’ founder.
• Facebook / Cambridge Analytica – marketing lessons for ecommerce
• Google’s index for SEO has gone mobile first
• Voice-based ecommerce in full swing with Google’s ‘Shopping Actions’ to help retailers in their battle with Amazon

I’d like to make this end-of-month roundup regular.

Timestamps

3:30 Month of March Updates

4:43 Challenges in Ecommerce – we should be keeping eyes beyond the dashboard

7:54 BIG news on Instagram

10:26 The power and potential of Facebook as a marketing platform in meeting sales objectives

14:40 Google on mobile indexing and SEO

17:15 Google’s feature on retailers in the US: Google shopping

20:12 Ecommerce world should be forward thinking – let’s embrace technology

SPONSORS

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.