In this webinar, Kunle Campbell, will walk you through the process of carrying out effective keyword research for category and product pages on ecommerce sites.
He will teach you how to use market research, semantic concept research and then keyword research to effectively cover all bases for search phrase targeting.
This LIVE Webinar is beneficial to ecommerce managers and in-house ecommerce SEOs.
What you’ll learn
- Understand what you are optimising for: niche category pages OR entire product catalog i.e. category pages
- Viewing Target keywords as ‘Concepts’ or ‘Topics’ not just phrases
- Understanding search context, location and intent
- Why query rewriting means you need to carry out Semantic keyword research
- How to carry out keyword research for transactional traffic that purchase from you
- How to prep-up keywords for optimal information architecture
- Must have tools for keyword research in Ecommerce
