In 2016, ecommerce mobile traffic finally surpassed desktop traffic. Conversion rates on mobiles in comparison to desktops are still lagging behind .
Whilst a handful of retailers offer best in class mobile user experience (UX) to shoppers, a vast majority of retailers are failing to keep mobile visitors on their sites, yet alone convert them as customers. They use shoddily pre-built ‘mobile’ templates that do not always adhere to mobile UX best practices.
This webinar will take you through key structural mobile design principles on major page templates relevant to ecommerce websites i.e. Category, Product, Checkout, Menu and Home page templates. You will learn exactly what elements are a must have and where to place them in order to make your mobile site easy to navigate and most important easy to shop.
All this is advice is offer to clients I consult with – spaces will be limited. So hurry and book now.
What you’ll learn
- User-centered design (UCD) principles for mobile visitors
- Context of a mobile visitor
- Key templates on your ecommerce site and how to optimise your design on each template
- How to communicate each principle to your web design agency