On today’s episode, Kunle is joined by Roy Morejon, Co-Founder & President of Enventys Partners – a full-service turnkey product launch agency based in Charlotte,… Read more

These days are trying times; and for a lot of e-retailers, this is probably the biggest challenge we’ve ever had to face since the inception… Read more

On today’s episode, Kunle goes deep into the subjects of emotional selling, developing video creatives and media buying scheduling. If you’re struggling with increasing your… Read more

In this episode, Kunle chats with Bogdan Constantin, Founder, and CEO at Voxie, a conversational commerce platform helping digital brands build relationships with their customers… Read more

On this episode, I am joined by Marie Haynes, an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation.  We talk about eCommerce… Read more

On this episode, we interview the Founder of LiveGlam a beauty and make-up subscription box business that has rapidly grown to a $20M business in… Read more

Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a… Read more

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and… Read more

Press coverage for products in your store can be an extremely powerful way to reach your target demographic and drive up sales. It is also a great way to expose your products to a wider audience, so people remember seeing or hearing about your brand and product(s) from a news source they trust and recognise. The ideal way to achieve this will obviously vary with product, niche, and location, to name just a few variables. But all successful approaches have some principles in

Over the last few years, outreach SEO (or Link Building) and PR have witnessed a digital convergence.  The wild open ranges of old style grey and black hat SEO have to a significant extent been fenced off by Google updates intended to cut down on spammy sites that add little or no value (or even make sense); those black hats have mostly been hung up, and the few survivors are in their Butch Cassidy years.  PRs, meanwhile, are learning their