On this episodes of the Physical Product Business Podcast, I interview Kevin King –  a physical product Amazon entrepreneurs currently turning over over $1 million / year… Read more

Hi, and welcome to another Physical Product Podcast. In this episode, I have with me Nick Warrender, a millennial serial entrepreneur and the founder of… Read more

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and… Read more

Candice Galek, who is also fondly known as the ‘Bikini Geek’, is the founder of Bikini Luxe, online retailers specialising in designer bikinis, women’s fashion… Read more

Today I’m joined by Instagram expert Simon Heit, who is going to talk about influencer marketing on Instagram. Simon is the founder of IG Shoutout… Read more

The Fashion industry is tough and arguably as saturated as the music industry. This is partly because EVERYONE now seems to have a ‘clothing company’…be it a t-shirt business or a fashion ecommerce business. You most likely know at least one owner or founder of a fashion brand or fashion online retail business.  Fashion is so pervasive due to the primary function clothing and design play in our lives on a day-to-day basis. Competition as a result is rife and digital marketing channels such as Search reflect the

If you manage social media for a national/international retail brand or a franchise business with stores across multiple locations, a point most social media managers miss is that just like Google Local Google My Business,  Facebook allows multi-location and franchise businesses to set up interconnected local Facebook pages for each location or branch. This post aims to provide a step-by-step Facebook page setup guide for retailers and other businesses that operate in multiple locations. The Parent-child structure The first concept to get to grasp with is the Parent-child structure

If you run or manage a Magento store, then you need to be aware of Google’s latest advice on optimal indexation and their launch of rendering-based indexation that enables Google crawl and index pages like a typical modern browser, with CSS and JavaScript turned on. Directly quoting Google’s engineer, Pierre Far: Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings. My previous advice

There is something about articles formated in a list format that begin with numbers  – people just seem to effortlessly consume, like, read and share them more. Publishing and Media companies have capitalised on the list format for decades, if not the last century. Reader’s Digest, Men’s Health, Cosmopolitan,  and other magazines were publishing ‘list-articles’ way back, before the internet was even around. Even the Bible’s ’10 Commandments’ are a list. Buzzfeed has proved that the Listicle List-article format works in a

Most UK online retailers are struggling to gain any traction on Pinterest. They are slugging it out to get their pins repinned, to get new followers, let alone sales that justify direct or indirect ROI. Pinterest is a somewhat different beast to tame as compared to Facebook or Twitter.  Knowing how to get the most from a social media marketing channel starts with an understanding of how people actually use the channel in ordinary life.  Which begs the question; how do people use Pinterest? Lets start off with