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How Chubbies Stay Consistently Creative with Email Content • Klaviyo:BOS

Posted on 14th October 2019, by Kunle Campbell in Strategy

In this KlaviyoBOS interview with Erich Hellstrom, Chubbies‘ own creative email expert extraordinaire, we learn about how Chubbies incorporates their brand values and internal culture… Read more

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Retention, Storytelling, and Brand Equity are Key to Growth – Shoelace • Klaviyo:BOS

Posted on 11th October 2019, by Kunle Campbell in Strategy

In this Klaviyo:BOS ’19 interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing… Read more

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Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS

Posted on 10th October 2019, by Kunle Campbell in Strategy

So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch… Read more

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Investing in Owned Channels: Email, FB Messenger, Push Notifications , SMS • Klaviyo:BOS

Posted on 9th October 2019, by Kunle Campbell in Strategy

Interview #2 at KlaviyoBOS ’19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels,… Read more

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How Death Wish Coffee Use Newsletters to Grow Customer Loyalty • Klaviyo:BOS

Posted on 8th October 2019, by Kunle Campbell in Strategy

So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. Will explains, Death Wish Coffee’s newsletter… Read more

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Klaviyo:BOS 2019 Conference

Posted on 8th October 2019, by Kunle Campbell in Strategy

So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference. The focus of the… Read more

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The Case for Magento Ecommerce Platform

Posted on 20th September 2019, by Kunle Campbell in Strategy

On today’s episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways – A managed cloud hosting platform. We discuss, Why Magento commerce is the… Read more

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eCommerce Email Marketing Automation – Biggest Mistakes

Posted on 12th September 2019, by Kunle Campbell in Strategy

The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages…. Read more

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Product Sourcing from China, Asia and Trade Shows w/ David Hoffman

Posted on 5th September 2019, by Kunle Campbell in Strategy

David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries… Read more

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AUTOMATION [Facebook Ads] • CBO + Dynamic Creatives combo is Lethal

Posted on 24th August 2019, by Kunle Campbell in Strategy

On this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers are able to test… Read more

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