eCommerce Marketing Growth Hacks 

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The eCommerce Marketing Blueprint

Getting Personal with Customers using SMS Marketing

Posted on 27th August 2020, by Kunle Campbell in Strategy

On today’s episode, Kunle is joined by Alex Beller, Co-Founder & President of Postscript, a 2 year-old SMS-marketing platform built for eCommerce brands. Alex is… Read more

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How Findlay Hats Grew a 100,000 Strong Active Community

Posted on 20th August 2020, by Kunle Campbell in Strategy How Findlay Hats Grew a 100,000 Strong Active Community

On today’s episode, Kunle interviews Jimmy Hickey, Co-Founder & CEO of Findlay Hats, a 6 year-old Portland-based company producing unique, functional and patented hats. “Built… Read more

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Leveling Up 1:1 eCommerce Personalization with Handwritten Note and Letter Automation

Posted on 13th August 2020, by Kunle Campbell in Strategy Leveling Up 1-1 eCommerce Personalization with Handwritten Notes

On today’s episode, Kunle interviews David Wachs, CEO of Handwrytten, a Phoenix-based automated handwritten notes company. He started the company in 2014 on the back… Read more

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Scaling DTC Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

Posted on 6th August 2020, by Kunle Campbell in Strategy Scaling DTC Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

On today’s episode, Kunle interviews Sholom ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded… Read more

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Unbound Merino’s Product Centric DTC Growth Story

Posted on 3rd August 2020, by Kunle Campbell in Strategy

On today’s episode Kunle interviews Dan Demsky, one of the co-founders of Unbound Merino, a luxury men’s apparel brand that only uses Australian merino wool…. Read more

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How DTC Floral Brand, Bouqs Grew From An Idea to $1B in Lifetime Revenue

Posted on 29th July 2020, by Kunle Campbell in Strategy

On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+… Read more

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Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

Posted on 16th July 2020, by Kunle Campbell in Strategy Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise… Read more

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Brand-driven Performance Marketing (BPM) with Facebook Advertising

Posted on 10th July 2020, by Kunle Campbell in Strategy Brand-driven Performance Marketing (BPM) with Facebook Advertising

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more

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Gearing Up Marketing Automation with Instagram Direct Messages

Posted on 2nd July 2020, by Kunle Campbell in Strategy Gearing Up Marketing Automation with Instagram Direct Messages

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus… Read more

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Removing Unintended Road Blocks in the Checkout Process

Posted on 25th June 2020, by Kunle Campbell in Strategy Removing Unintended Road Blocks in the Checkout Process

Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode,… Read more

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