On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag – B2B eCommerce marketplace for promotional products. Jeremy shares the company’s… Read more

The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. With… Read more

This article is an extract  from my soon to launch  eCommerce Technical SEO course – it is part of the Ecommerce UX  Module.  Whilst the core objective of SEO is to drive and attract visitors to your website/Ecommerce store from search engines; the baton is handed over to User Experience (UX) when visitors arrive. The core objective of UX is to create an atmosphere and experience that nudges visitors/shoppers (split by personas) to take specific actions (as defined in customer journeys); pique their interests by

Over the weekend, I was curious to find out how top UK retailers executed their Valentines Day digital marketing campaigns. So I checked out the Valentine’s Day landing page of 30 multichannel retailers, took notes on any special features in their valentines day campaigns and also took notes their URLs (for SEO). I hope this article forms a reference point for other retailers’ valentines day digital marketing campaigns in the future. House of Fraser Amazon UK Argos Boots John Lewis Debenhams Marks & Spencer Asda