Rosh is the founder of ISSARA – an ethical minimal leather good brand. ISSARA operates in the affordable luxury space.
ISSARA is what I refer to as an agile eCommerce brand.
They make every single bag they product to order with a zero waste supply chain.
Asking a lot of questions and doing trials. Attitude is more important than skills.
Blackmailed in Indonesia – 50% upfront payment with a price increase by 40% . She called a friend of a friend to help out. A set back that led her to
Book: Purple Cow,
She prefers company case studies; her favourite being that of
(4:05) What sparked the idea for Issara.
(11:04) Issues with Fast fashion and wastage. On-demand made to order manufacturing
(13:02) Hand-made manufacturing process.
(16:30) Why Issara decided to go down the route of Kickstarter – with the tech range (Tracker)
(18:30) Securing PR media coverage on Techcrunch, Forbes – media kit, story of the brand, image assets (life style images),
(21:20) Kickstarter campaign images with the manufacturing photographs
(26:45) Rules of success on Kickstarter
(29:00) Getting Guy Kawasaki to give Issara a shout out
(35:40) Brand loyalty of Kickstarter customers
(40:01) Multichannel eCommerce strategy and marketplaces
(46:00) Rosh’s thoughts on funding