On this episodes of the Physical Product Business Podcast, I interview Kevin King – a physical product Amazon entrepreneurs currently turning over over $1 million / year without any full-time employees. Kevin also runs the Illuminati Mastermind, a course that showcases advanced Amazon FBA strategies and tactics .
Kevin has 9 products, 5 brands in 5 categories with 5 separate brand registry in one Amazon account. He has been selling as an FBA Amazon seller since 2015 but has been selling on Amazon since 2006.
He is getting married next year so he is working now to get everything lined up.
He does all his hiring on Upwork. He usually looks for people who are motivated and like doing what they do.
Declaring bankruptcy in 1998.
Think like the customer, do not think for yourself. Be willing to take a loss for a longterm gain.
(4:20) Not being afraid of shelling out 5grand to China will help you determine what works and what doesn’t
(12:30) Amazon is kicking out opportunists. The shortcuts are being cut.
(15:57) It is scary to have all your eggs in one basket (Amazon) but you can’t ignore it either.
(18:50) You have to build your product until your customers begin to love talking about your product. It will be easy to get testimonial videos that they create for free.
(19:15) You got to under promise and over deliver.
(19:50) Find something where there is good demand and there are not enough people serving it.
(22:55) Don’t focus too much on how your competitors are doing. Focus on your product.
(30:00) Amazon is not for those who are looking to build a brand and eventually sell it.
(42:03) You have to think outside the box.