On this episodes of the Physical Product Business Podcast, I interview Kevin King –  a physical product Amazon entrepreneurs currently turning over over $1 million / year without any full-time employees. Kevin also runs the Illuminati Mastermind, a course that showcases advanced Amazon FBA strategies and tactics .

Kevin has 9 products, 5 brands in 5 categories with 5 separate brand registry in one Amazon account. He has been selling as an FBA Amazon seller since 2015 but has been selling on Amazon since 2006.

In this episode you will learn about:

• Launching a product business from scratch and hiring freelancers for the design and conception.
• Sourcing from China and other places to manufacture your product.
• How to retarget from Amazon to Facebook.
• How to piggyback on Amazon’s credibility and not to have to build yours from scratch.
• How to really know your product.
• The Illuminati Mastermind.

Guest’s Top Tips:

1. Being an entrepreneur is not an hour or two business. You have to be involved with it to make it work. It takes more work and that is entrepreneurship.
2. You think you know your product but you don’t. Your customers know your product more than you. Listen to them, read their reviews, update your description every now and then.
3. No matter where you are now with your business, create a Facebook page for it. You can use it to redirect your audience to Amazon.
4. Use Facebook demographic options to retarget your audience. Get the details from those who bought from you in Amazon, and then retarget using Facebook.
5. Redirect your client to Amazon, not to a website. This will allow you to “ride” on Amazon’s credibility, without the risk of losing customers because they do not know your brand.

Parting Advice – The Lightning Round

Future Plans

He is getting married next year so he is working now to get everything lined up.

Hiring People

He does all his hiring on Upwork. He usually looks for people who are motivated and like doing what they do.

Indispensable Tools

Hello Profit
Manage my stats
Keyword tools – AMZ Tracker
Using his head

Best Mistake

Declaring bankruptcy in 1998.

Best Advice

Think like the customer, do not think for yourself. Be willing to take a loss for a longterm gain.

Books Or Resources

Guerilla Marketing by Jay Conrad Levinson
The Art Of Writing Copy by Herschell Gordon Lewis

Key Takeaways (with timestamps)

(4:20) Not being afraid of shelling out 5grand to China will help you determine what works and what doesn’t
(12:30) Amazon is kicking out opportunists. The shortcuts are being cut.
(15:57) It is scary to have all your eggs in one basket (Amazon) but you can’t ignore it either.
(18:50) You have to build your product until your customers begin to love talking about your product. It will be easy to get testimonial videos that they create for free.
(19:15) You got to under promise and over deliver.
(19:50) Find something where there is good demand and there are not enough people serving it.
(22:55) Don’t focus too much on how your competitors are doing. Focus on your product.
(30:00) Amazon is not for those who are looking to build a brand and eventually sell it.
(42:03) You have to think outside the box.