Hi, and welcome to another Physical Product Podcast. In this episode, I have with me Nick Warrender, a millennial serial entrepreneur and the founder of Lifted Liquids MFG.

Lifted Liquids MFG specialize in wholesaling and retailing e-liquids; helping individuals break the deadly chain of cigarette smoking by offering an alternative method proven to be 95% healthier and 40% less expensive.

Nick started his business without handouts, he started with a modest $900 investment in April 2015 and was able to grow and reach a 6-digit monthly income in just 18 months.

In this episode you will hear about:

• Turning something tragic into something that can push you to succeed.
• Advertising without shelling out a huge amount of money for it.
• Knowing when it is time to grow and which path to grow to.
• Using the phone to generate wholesale deals if you are a manufacturer.
• Creating a team that supports each other without competing.

Nick’s company started with him. He did everything and was a one-man show until he felt he needed to grow. His brand focused on:

• Instagram
• Affiliate marketing
• Building a family

Guest’s Top Tips:

There will come a time when small daily tasks will turn into larger things. It grows as much as you are ready for it. This is the time that you have to ask yourself, “Ok, what do I have to do to make this bigger?”
You will lose people. There will be people who will not understand why you are never around and why you are busy and that you don’t have time for them anymore. This will give you a chance to meet much older people who will see where you are at and feel where you are at. You will then be able to establish appreciate and respect that will help you go through all the loss you had.
Instagram can be a good start point. You will be able to build your clientele and you will be able to directly talk to them.

Each channel is different. Some are small while some are bigger. Concentrating on how you can enlist distributors to reach these channels is a good idea.

Making people feel that they are on the same team, rather than making them compete against each is a big factor that shouldn’t be overlooked.

Parting Advice – The Lightning Round

Future Plans

Nick’s focus is to penetrate the international market. He states New Zealand as an example of a virgin market because nicotine ban has just been lifted there.

Hiring People

He hires people based on past experiences.

Indispensable Values

For him, the most indispensable values that one must have to be successful are honesty, openness, and consistency.

Best Mistake

He thinks that working with friends was the best mistake he committed.

Key Takeaways (with timestamps)

(5:45) What you need to succeed.
(7:15) How to get to where you need to go.
(7:55) How to create balance when people leave you and do not understand your business.
(15:33) It gets easier if you dominate your local market first. Do one-on-one marketing.
(20:48) Create a family behind your company.