Hello, this is Kunle Campbell of the 2x eCommerce podcast show, the podcast show dedicated to strategic growth for online retailers. You can ask me questions on Twitter using the hashtag #2xecommerce, or I will cover specific marketing tactic geared to helping you sell more in your online retail store.

Today’s show I’m going to be talking about the essential elements in your eCommerce checkout.  And the elements you should incorporate?

Here are my top picks:

1. Live chat service.

Have a live chat service to your check out especially if your products are mid-market to pricey or complicated. You should definitely have this at checkout to answer any questions people may have at checkout. My favorite live checkout is a platform called Intercom.io because of their amazing user experience.

2. Voucher codes

It should be setup as a text link and not a text field so that your site visitors will not just leave your site and start looking around to other websites to find “better deals.”

3. Shipping Options

Visitors should have the opportunity to schedule their shipping especially if your products are quite big. It also has to be clear at checkout, whether it’s next day by default, after 3 days, or whatever other options.

4. Use single field forms

Particularly in mobile checkouts, you need to reduce the number of fields that your customers needs to fill in. For the address, use a single field.

TIP: use a postcode finder, I highly recommend PCA Predict. It supports the UK, EU, and US.

5. Put a phone number and your business hours

This is important especially if you are selling products that are over 2 figures over £99 or over $99 regardless of whether it’s going to take space or not. So, whenever people have questions, they can reach out to your support team.

6. Put up a security badge

It is also important to put a security badge on your checkout page. Badges like the ones below:

Listen in to this episode to learn about:

The elements of a checkout you should incorporate
Tools to use to help better your site’s user experience
Why security badges are necessary
Some options you can experiment with on checkout page