Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 76 56 mins

This is what happens when Kim Kardashian Endorses Your Brand – LuMee case

Posted on 3rd November 2016 ,
by Kunle Campbell


About the guests

Allan Shoemake

Kunle Campbell

Allan Shoemake has been a professional photographer for more than 25 years, photographing U.S. Presidents, celebrities and C-level executives the world over. He created the LuMee case in 2014 after coming up with the idea while Skyping his daughter studying overseas, and realizing how bad the lighting was. He enjoys skiing and camping, and is a self professed grill master and middlingly successful golfer. He currently lives in New Jersey with his wife and children.



My guest on today’s show is playing at the very pinnacle in the influencer marketing space: celebrity endorsements.
He has had Kim Kardashian on several occasions use his product and now officially endorse his product. The impact of her endorsements has been enormous to say the least.

Allan Shoemake has been a professional photographer for more than 25 years, photographing U.S. Presidents, celebrities and C-level executives the world over.

He created the LuMee case in 2014 after coming up with the idea while Skyping his daughter studying overseas, and realizing how bad the lighting was. He enjoys skiing and camping, and is a self professed grill master and middlingly successful golfer.

Key Takeaways

(03:40) The conception of the LuMee case idea

(13:00) Hiring a New CEO and the original team to scale fast

(20:56) Kim K approached LuMee

(24:36) Sales in January 2016 alone were equal to half of 2015’s sales

(32:10) How to send products to celebs

(41: 27) How LuMee got on ABC, DailyMail and initial media traction

(55:30) Parting Advice: Lightning Round

Parting Advice: Lightning Round

Plans For The Future

Expanding into a greater line of products and into bigger markets.

How to You Hire People

Lean and mean….hiring as we grow.

3 Indispensable Tools

  1. An ERP system (didn’t mention it).
  2. CFO of LuMee case – Allan’s wife.
  3. CEO (the people)

Best Mistake

Managing production issues when they come up and dealing with them head-on

One Piece Of Advice

However hard you think its going to be, its going to be 3 times as hard and you just have to adapt change and work hard!

Recommended Resource

The Four Hour Work Week – Tim Ferris (thought they should rename it the 80 hour work week!)


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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