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Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 465 15 mins

Closing Out 2024 → Kunle Campbell



About the guests

Kunle Campbell

Kunle Campbell

Kunle Campbell is the host of the 2X eCommerce Podcast and a leading eCommerce strategist with over a decade of experience helping brands scale profitably. Known for his data-driven approach, Kunle specializes in guiding operators through challenges like scaling operations, improving margins, and achieving profitability.



In this final episode of 2024, Kunle Campbell reflects on a year of growth, challenges, and transformation while sharing actionable insights and personal lessons to inspire eCommerce operators in 2025. Drawing from his newsletter, Kunle highlights key practices to thrive in business and life, from leveraging equity and building exceptional products to embracing in-person interactions and mastering content creation.

He also dives into his plans for the year ahead, emphasizing the prioritization of business growth over personal health metrics, the importance of fostering in-person connections through community-building events, and how founders can amplify their influence by becoming content creators. This episode is packed with reflections, strategies, and encouragement for eCommerce operators heading into the new year with ambition and purpose.

Timestamps

  • 01:00 – Reading the Newsletter
    Kunle reads his latest newsletter, which highlights his key lessons from 2024, including leveraging equity, creating great products, showing up authentically, and taking TikTok Shop seriously.
  • 03:00 – Protecting and Sharing Equity
    How equity is a tool for long-term alignment and why founders should strategically share it with key value drivers.
  • 03:30 – Product and Experience as Brand
    The importance of delivering an exceptional product or customer experience to build loyalty and a lasting brand.
  • 04:30 – Value and Personal Branding
    Why founders should prioritize authenticity and value in their personal brands to attract opportunities and strengthen business relationships.
  • 05:00 – The Power of In-Person Connections
    Kunle underscores the impact of real-life interactions, emphasizing how hybrid meetings, events, and personal connections accelerate relationships and opportunities.
  • 06:00 – A Shift in Health Priorities for 2025
    Kunle reflects on his decision to deprioritize detailed health metrics, choosing instead to focus on business growth while maintaining a balanced approach to wellness.
  • 07:00 – Building Community Through Private Dinners
    Plans for quarterly private dinners in London for eCommerce founders in 2025, highlighting the importance of in-person community building.
  • 08:00 – Becoming a Founder-Creator
    Kunle shares his goal to embrace content creation, showing up daily on platforms like TikTok and Instagram to amplify his brand, connect with audiences, and build trust.
  • 09:00 – Reflection and Optimism for 2025
    Kunle wraps up with gratitude for 2024’s lessons and connections, offering best wishes for health, wealth, and balance in the year ahead.

Takeaways

  • Leverage equity strategically: Protect it, but share it wisely to align with key stakeholders.
  • Focus on product and experience: Exceptional offerings and memorable interactions drive loyalty and long-term success.
  • Build authentic personal brands: Founders who provide value and show up authentically attract trust and opportunities.
  • Embrace in-person interactions: Face-to-face connections build stronger relationships and create opportunities.
  • Diversify revenue streams: Resilience comes from spreading income sources within and outside your business.
  • Harness TikTok Shop: The platform is shaping the future of commerce and should be a priority for eCommerce operators.
  • Commit to content creation: Founders can amplify their influence and business by consistently creating valuable content.
—-

🔔 Book Announcement:

📈 ‘E-Commerce Growth Strategy’ by Kunle Campbell

 

Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry.


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Transcript

Closing Out 2024

[00:00:00] Hey folks. Welcome to the 2X eCommerce podcast. So I was not actually meant to record this. I had called it off for the year, but I. Really thoughts. I all you, my audience, this episode. And so I’m recording now. This is the final episode for 2024. And. Hope you’re all. Well.

I published a newsletter. And I’m going to read the newsletter to yourself just to kick this off and whatever comes after. Would be a bonus. So. This is the newsletter. If you haven’t subscribed to the newsletter. I’d suggest you do. Just go to subscribe dot 2X eCommerce dot com. I publish. Typically at least once a week, sometimes I publish twice a week to it and it’s got like in-depth tips and stories. On essentially how to navigates in e-commerce [00:01:00] and. Life in general. So definite E chin into to that. There’s a more. Wellness focused to it. Sports they’re still off the score. It’s commerce. It’s wellness, commerce. Okay. So I’m just going to read the newsletter to yourselves.

And, , from there, as I said, if there’s a bonus. And sums of my thoughts after reading it, I would share it with you. It’s not something I would have been able to do in the newsletter because it’s gone out already. So 20, 24, it’s a year of learning and unwinding. Hey friends. It’s here. The final day of 20, 24.

And my last notes to you for the N. This year through a lot at OSS. Didn’t it. But through the challenges I’ve discovered depths of self-awareness. I didn’t know. Were there.

So with that came one of the best crash courses in human behavior I’ve ever had, which Sonic unexpected silver lining. So I want to wrap this year by sharing some of the hard earned lessons. I believe Mata. Whether you’re [00:02:00] building scaling, or just surviving in this space. These are in platitudes they’re practices that have shaped or reshaped. Rather how I work on live. Here’s what’s I’ve lent.

First equity is your leverage. Protect it, but share it wisely. If you’re building something a real significance, you can’t do it alone. Be obsessive. Not only about retaining equity, but also about strategically sharing it with those who are real value drivers. This isn’t about. Generosity.

It’s about creating long-term alignment with the people who make your business better. The second learning is your product or experience is your brand. So nail it. It’s easy to get distracted by markets in hacks or chasing the next shiny growth channel. Well, the truth is simple. Nothing beats, a great product or a memorable customer experience. When these are solid, they create a loyalty loop. You can build a legacy on. Third learning, [00:03:00] be a person of value inside outs. Your personal brand matters. Whether through content creation or meaningful in-person interactions, show up publicly with authenticity. Not just with the new company. The more value you provide to others?

The more you are trapped opportunities.

Fourth lesson. I R L or in real life is where the magic happens. As much as we live on nine. Nothing compares to the energy exchange that happens face to face. Whether it’s hybrid work. Meetings or events. Being present, accelerates relationships and opportunities in a way, no slack thread or email chain can. Fifth learning. Tik TOK shop is not optional. If you’re not taking Tik TOK shop. Seriously yet. 2024 should be your wake up call. It’s the most inspiring platform that is turning users into creators. Their investments in creates a tools and commerce integration is draw dropping. Dive [00:04:00] in it’s where commerce is heading. Six learning. Founders, put yourself out there. You’re one of your business’s greatest assets. Get visible. Both on social platforms and in real life, share your journey, your story on your expertise.

People buy into people, not just products. Seventh is diversify your income stream. If there’s one thing this year has reinforced its importance of resilience. Whether it’s a new revenue stream. Within your business or personal investments. Diversification is a game changer for stability and growth. So as I look back on 2024, I’m grateful for the moment of connections.

We’ve shed. Whether it’s through these letters, conversations in person or DMS exchanged at 1:00 AM. We’re building something bigger than just business where creates an impact. Here’s to 2025 filled with growth. Learning and maybe some fun along the way. Keep going keep built-in and I’ll see [00:05:00] you on the other side with gratitude, Kony.

Okay. So while I read that I had some thoughts on this. And I think the first thing is. Dialing a bit down on like my health. From a metrics perspective is something I’m going to be doing in 2025. For the last two years, I’ve owned a whoop. Like a whoop band and I have, it has sort of helped me improve and understand my physiology. It’s helped me understand my sleep. My energy levels. , And it’s essentially helped me, , understand like my heart rate, how my hots actually works.

Whether it’s when I meditate, or when I’m working out.

It helps, you should give me lots of data, but I didn’t renew it this year. And. I’m just not going to feel bad about myself in the morning. If I’ve got three hours of sleep. Moving forward because 2025 is , It’s a very [00:06:00] aggressive time in my life personally. And yeah. I’m just going to have to not give a fuck about. health that much. As much as I understand the fundamentals of health, I’m going to have to do what I need to do for the business. I’m going to have to dial down a little bit on the health aspect and focus really on my business. I would still stop realize my family commitments, but. Hell’s going to have to take a box seats. That’s not to say that I’m still not going to focus on wellness, , which is balanced.

. So as an example, rather than going to the gym, I’m I do my workouts closest to the office or to my home when I’m working from home. . So if I, for instance, have a meeting on a Saturday and I need to be an apocrine, I will go for the meeting. So it’s just a prioritization of gets in shit done for the business.

That’s going to take [00:07:00] more priority in 2025. That’s just the way it is now. It’s the season though. We’re at it doesn’t mean 9 20, 26. I wouldn’t switch things open 20, 24. My, my wellness and my health. , And my wellness and my health. Cheryl. Took priority over many things on undock. Thoughts has been changing towards the end of 2024, and it’s going to change in 2025. The other points I wanted to make is like the in real life. Points on there. Just being in person is going to speak the highest priority. Activity I’m going to be making in 2025 or we’re going to be making in general in my company in 2025. We’re organizing private dinners for founders of e-commerce businesses in 2025. We’re going to for now, we’re going to be working on four private dentists. It might [00:08:00] expand. But for now it’s for private dinners in London. In each quarter in 2025 vats in non-negotiable, we need to build community in person. I’ll be sharing more details about it.

Another point I want to make now, before I wrap up is just learning to be a creator.

So like, my focus now is how. My as a founder. Going to be a content creator. . And use constant creation to. Amplify. What we’re doing. Any commerce. So for me, That is leveraged. That’s an ultimate leverage just puts in yourself out there. And building an audience and building a community. And I’m not talking just about LinkedIn here. I’m talking about. The tick talks , and the Instagrams as an actually learning. Been in the thick of the woods. [00:09:00] I’m learning about how to be a creator turning up every single day. And puts in our content and learning from the content you’re putting out there, learning from other creators and just build in this ecosystem out. Or have people that really care about what I have to say, who listened to me? . And when I push out. Are our products to our brands. They have that trust that because it’s from me.

There has to be value from it.

So it’s fully intentional. And I think putting yourself out there as a founder is like super important now.

And I think that’s pretty much wraps. Things up on 20, 24. And I’m glad I am having this conversation with you, or you’re listening to this. And, , I’m glad I just published [00:10:00] this. So. You’re probably going to listen to this in 2025. I wish you a , very happy new year ahead. , and I wish you. The best in health. Wealth and happiness, Britney. And yeah, chest to, to a very strong 20, 25 with balance.

Have a good one.

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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