Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 331 40 mins

The Outlook for eCommerce in 2022



About the guests

Mike Shapaker

Kunle Campbell

Mike oversees ChannelAdvisor’s worldwide marketing initiatives, including corporate and product branding, demand generation, digital marketing, public relations, thought leadership and event management. Mike can provide high-level data on consumer trends and insight into how retailers can leverage data from their channels to serve savvy, post-pandemic online shoppers better.



On today’s episode, Kunle is joined by Mike Shapaker, CMO at ChannelAdvisor, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales.

With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the more important for businesses to be ahead of the curve. Since we’re at the start of 2022, there’s no better time than now to take stock of the eCommerce landscape and plan for the year.

In this episode, Kunle and Mike talk about the major trends to look out for in 2022. You will get to hear about why we aren’t quite done with supply chain issues, why more and more retailers are becoming marketplaces and why you should know about Shoppable Media. This is a great episode for business owners and marketers.

 

Here is a summary of some of the most important points made,

    • Big DTC brands sell multi-channel and multi-geo
    • Supply chain issues are likely to persist into 2023
    • More brands are focusing on building 1st party data
    • Social media platforms are now enabling all parts of the funnel
    • Bigger retailers are converting into marketplaces for their niche

Covered Topics:

On today’s interview Kunle and Mike discuss,

  • ChannelAdvisor’s services
  • Standout Trend of 2021
  • Predictions for 2022
  • Case Study
  • Amazon’s Market Share
  • What is Shoppable Media?
  • Amazon Local Selling

Timestamp:

  • 06:00 – What ChannelAdvisor does:
    • eCom solution provider
    • Main offering is a multi-channel platform
    • “75% of consumers use multiple channels during the buying process”
    • Goal is to help brands reduce the complexity of selling across multiple channels
  • 09:00 – Major Trends in 2021 to carry into 2022:
    • Huge spike in eCom adoption – eCommerce is here to stay!
  • 12:15 – Most Active Channels in Q4
  • 14:10 – Predictions for 2022:
    • Supply chain issues are likely to persist
    • Likely to be some inflationary pressures
    • Increase in privacy related changes
    • Brands are looking into platforms to help build 1st party data
    • Retail media platforms
    • Social media platforms are now enabling all parts of the funnel
    • Retailers are becoming marketplaces themselves
  • 25:00 – Case Study
  • 28:30 – Market Share of Amazon:
    • Might be as high as 40% in the US
    • There is room for everyone to succeed
  • 30:00 – Shoppable Media:
    • Allows a brand to make ads shoppable
    • Helps consumers find where stock is available
    • Smoothens the path to purchase and promotes channel diversity
  • 33:15 – Amazon Local Selling
    • Allows customers to pick up a product in a local store
    • Allows brick-and-mortar retailers to get involved in the Amazon ecosystem

Takeaways:

  • Shoppable media helps promote channel diversity
  • Amazon Local Selling allows purely brick-and -mortar businesses to tap Amazon audiences

Links & Resources

Tweetable Quotes:

“More and more retailers are becoming marketplaces.”

Facebook Group • Continue the Conversation

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

———–

SPONSORS:

This episode is brought to you by:

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses.
Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and  grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction,  and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

This episode is brought to you by Rewind – the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups,
reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


Get Free Email Updates by Signing Up Below:

Podcasts you might like