Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 281 29 mins

Win More Conversions with Engaging Mobile Shopping Experiences

About the guests

Bob Braham

Kunle Campbell

Bob Braham is a SaaS executive with over 25 years experience leading sales, marketing, and general management (P&L). He specializes in helping organizations start something new or accelerate revenue for an under performing team.

On today’s episode, Kunle is joined by Bob Braham, CEO of Famous – a mobile-first platform that helps build stunning storefronts and landing pages for shopify stores. With Famous, you can build premium pages without code using the super intuitive page builder.


Gone are the days when having a great-looking online store was a novelty. ECommerce is now front and centre across all industries. To compete, and indeed survive, in today’s market, you need a store that not only works well but also helps you stand out from your competitors. Not every business has the means to hire developers to build trendsetting landing pages and storefronts.


This is the very problem that Famous solves with it’s page builder. You can create custom mobile-first landing pages and product pages in minutes – all without code. Famous completely integrates with your Shopify store. Now even bootstrapped businesses can build premium pages with additional spend (and headache!). This means quicker launches and iterations that will help drive growth.


In today’s episode, Kunle and Bob talk about Famous’ unique offering and positioning to help both businesses and design agencies. You will get to hear about the company’s background and plans for the future.


Here is a summary of some of the most important points made,

    • Famous started off as an open source platform but pivoted to its current model
    • Famous fully integrates with Shopify stores and will be available on Shopify app store in the near future
    • Famous helps augment work for design agencies as well as enabling businesses directly
    • You get in-built reporting and analytics on all your pages

Covered Topics:

On today’s interview Kunle and Bob discuss,

  • Evolution of Famous
  • The Shopify Focus
  • Marketing and Positioning
  • Core Offering
  • Reporting


  • 12:20 – Bob’s background
    • Long time silicon valley professional
    • Worked with large companies like HP
    • Leading CEO since last year
  • 13:00 – Famous’ pivot and how its paying off
  • 14:10 – Why they chose to focus on Shopify stores
    • Help create stunning landing pages and storefronts
    • Leveraging the shopify platform to boost experience and conversions
    • Will soon be working with enterprise platforms
  • 15:38 – Shopify merchant outreach strategy:
    • Famous is not in the Shopify App Store yet
    • Planned to approach via design agencies
    • Market directly to customers and merchants
  • 17:22 – How Famous augments work for Design agencies
    • “because you can publish on the fly, you can do rapid prototyping and launches”
  • 21:00 – Current core offering:
    • Custom Page Builder
    • Complete integration with Shopify
  • 22:40 – Mobile Demo (check out the interview on our YouTube Channel)
  • 25:10 – “We really pop on mobile, because that’s where the market is going”
  • 25:30 – Reporting capabilities:
    • Can add Google Analytics ID
    • Facebook Pixel
    • Track conversions through Shopify dashboards


  • Famous enables quicker product launches and iterations
  • Being able to build high-converting pages without code is the USP

Links & Resources

Tweetable Quotes:

“We really pop on mobile, because that’s where the market is going.”

Facebook Group • Continue the Conversation

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group



This episode is brought to you by:

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses.
Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and  grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction,  and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

This episode is brought to you by Rewind – the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses.
Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io,
reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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