On today’s episode, Kunle is joined by Alex Beller, Co-Founder & President of Postscript, a 2 year-old SMS-marketing platform built for eCommerce brands. Alex is an SMS marketing expert. Alex shares his insights on how the industry has evolved and progressed since his previous appearance on the show.
Alex speaks about why SMS marketing works as a revenue generator and what makes it tick. He shares some of the interesting resources his company has built and is working on for the eCommerce ecosystem, and how the company is growing after having raised $4.5 million earlier in 2020.
The one distinct differentiator for SMS marketing is that it is probably the most personal outreach marketing channel available. It is also a channel, where as a marketer, you have more “ownership” of. Leveraging this channel is becoming more and more crucial to getting the desired ROI from your campaigns.
If you are thinking about using SMS-marketing or feel your campaigns aren’t doing well, then you definitely can’t miss this episode. You will get to hear best practices, examples, use cases and tips to grow your SMS marketing ROI.
Here is a summary of some of the most important points made,
On today’s interview Kunle and Alex discuss,
“The data reveals that touching people through multiple channels will yield better results than touching them with just one channel.”
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