John is a Founder and Chairman of the Board at The Bouqs Company, an award winning ecommerce floral delivery service fundamentally disrupting the global $100B industry in both supply chain and consumer experience.
On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical.
They are venture-backed with $74M+ raised and are the 7th biggest company to be featured on the TV show, Shark Tank.
Kunle and John discuss Bouqs’ DTC journey from ideation 8 years ago to their current omnichannel retail fluidity model.
They are cut-to-order online flower delivery business with roots in sustainability.
On today’s interview Kunle and Moshe discuss,
Funding an ecommerce business
Technology being an great enabler to differentiation and scale
Post pandemic DTC landscape
Why storytelling should be deeply engrained in all market communications
Complexity of teams as a company is scaled
Perishable supply chains
10:00 – John’s career path to Bouqs
13:02 – How Bouqs was started – Direct to consumer from the farmer
18:16 – Complex supply chain working 140 farms across the world
19:00 – Initial seed capital – friends and family round of $13,000 ($4,000 each co-founder and $5,000 from others)
21:12 – Limitless opportunities in DTC eCommerce ($75 million raised)
No dominating online retailers so far
Supply chain disruption matched with segment or value proposition
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
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✔️ for those willing and open to help and share with other members
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An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.