In this episode, Kunle interviews Arnold Ma, Founder of Qumin, an award-winning Chinese digital creative agency based in London and Shanghai. Arnold is also the host of the China WTF Podcast. Today, he dives deep into how the modern Chinese consumer thinks and reacts to branding and marketing. Tune in as they discuss major digital marketing channels in China available to marketers.
“The best marketing is the most culturally relevant marketing.”
“Culture is a BIG thing in China.”
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Here is where to apply to join the Facebook group
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