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EPISODE 229 35 mins

Selling Directly to Japanese Consumers on Amazon Japan ??

About the guests

John Cant

Kunle Campbell

John is a Co-Founder of Rising Sun Commerce, an Agency that helps non-Japanese brands successfully launch into Japan on the Amazon Japan marketplace.

In this episode, Kunle welcomes John Cant of Rising Sun Commerce, a Japan-focused Amazon agency. Today they talk about the opportunities and successes using Amazon Japan and the things you need to start selling overseas.

Covered Topics:

  • John’s Background
  • Selling in Amazon Japan
  • Tax Requirements
  • The Japanese Marketplace
  • Pricing and Culture
  • Order Fulfillment
  • Brand Registry

Podcast Show Notes:

  • 01:45 – Easily Grow Your Business With A Powerful Marketing Automation Platform! Check out Klaviyo
  • 03:07 – Today’s Guest: John Cant
    • Living in Japan for 5 years
    • Working 9 years in eCommerce
  • 06:16 – John shares his Japan experience
    • Living outside the city
    • Writing and speaking Japanese
  • 09:30 – Jumping on Amazon Japan with his partner
    • They sold baby travel products
  • 11:11 – The business opportunity in selling in Japan
  • 12:17 – Amazon is the easiest place to sell
  • 13:11 – Tax requirements to consider
    • Sales tax and thresholds
  • 14:16 – The Amazon Japan Marketplace
    • Quality is market priority
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  • 17:40 – How the pricing goes in Japanese markets
    • Prices are more aligned in the US and UK
  • 18:36 – John shares the categories they sold in
  • 19:59 – Using culture in selling products
    • Highlighting the origin of products
  • 21:15 – Researching viability in selling in Japan
    • Manual research
    • Use Google Translate for research terms
    • Use bestseller rank to check on other shops
  • 23:28 – All about Amazon Japan order fulfillment
    • Importer of Record
    • Shipping from China takes only 48 hours by ship
  • 25:21 – Acquiring product reviews
    • Using inside cards
    • Amazon’s platform
  • 26:53 – Listings are written in Japanese
  • 27:31 – Peculiarity: Japanese Alphabets
    • A native staff to Copywrite listings
  • 29:52 – Sell in your own market first
  • 30:32 – Brand registry
    • You don’t need a Japanese trademark
  • 31:26 – Product images and photos
    • Busy web design
    • Videos are allowed in the seller central page
  • 34:10 – Email John at jc@risingsuncommerce.com
  • 35:13 – Join the 2xEcommerce Facebook Group

Topic Takeaways:

  • Don’t be afraid to look out for opportunities even in overseas markets.
  • Always prioritize quality on your products.
  • Start to sell in your own market first to get some experience.

Tweetable Quotes:

Japanese people like quality products. High-quality UK products do very well in Japan. They are happy to spend on good-quality products.

Japan, in terms of its web design, a lot of pages are very busy…That is a trend.

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This episode is brought to you by:


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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