Podcast
Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts
From DTC Crowdfunding to VC Funding in 12 months – Sheets and Giggles
About the guests
Colin McIntosh
Colin McIntosh is the founder and CEO of Sheets and Giggles, a digital native brand in the $12 billion bedding space.
Colin started Sheets and Giggles by raising $284,000 with a crowdfunding campaign on Indiegogo and has since attracted $2M in VC funding.Â
In this episode, Kunle chats with Colin McIntosh, the founder, and CEO of Sheets and Giggles, a digital native brand in the $12 billion bedding space. Tune in as he tells the unique story of the ideation process, prototyping, how to launch a successful crowdfunding campaign and why he made the decision to get VC funding so early in the life of his brand.
Watch the Interview
Covered Topics:
- Starting S and G
- Using Crowdfunding
- The Research Phase
- How Business Is in the Last 18 Months
- Pitching and Getting Funded
- Retention Strategy
Sheets and Giggles’ Indiegogo Video
Podcast Show Notes:
- 01:52 – Easily Grow Your Business With A Powerful Marketing Automation Platform! Check out Klaviyo
- 03:31 – Today’s Guest: Colin McIntosh of Sheets and Giggles
- 05:23 – S and G’s Branding
- 06:18 – How Colin started S and G
- How a tech company failure led to Sheets and Giggles
- Why Colin picked beddings
- 12:49 – Choosing a mass-market product
- 13:50 – Get the easiest way to backup your Shopify or BigCommerce store and undo unwanted changes with Rewind.io… Mention you heard about them at 2x eCommerce Podcast and get a ONE MONTH FREE TRIAL
- 15:47 – Check out S and G’s crowdfunding video here
- People should take crowdfunding seriously
- The original goal — raise $100,000
- 11,000 emails were gathered 8 weeks before launch
- 24:19 – How to approach trolls
- 25:56 – Why Colin chose Indiegogo for CF
- Geared towards purchasing and shopping experience
- 29:14 – The researches for starting S and G
- 36:58 – 3,000 units sold on Indiegogo
- 38:56 – Production is based in India
- 40:31 – Business in the last 18 months
- September 2019 = 11x
- September 2018 = New hires and a growing team
- Consistent reviews across all channels and platforms
- 43:20 – Deciding to take investments for S and G
- Colin shares his pitch
- 48:19 – Colin shares their retention strategy
- Not much emails
- Strategic discounts
- 53:18 – Join the 2xEcommerce Facebook Group
Indidd
Topic Takeaways:
- People should stop goofing around crowdfunding and take it seriously because it does work.
- Always back your presentations with data and proof.
- Personality and brand voice are things that attract customers.
Tweetable Quotes:
“For me, it’s all about preparation. Work backward on your goal.”
Links & Resources:
Facebook Group • Continue the Conversation
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<
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SPONSORS:
This episode is brought to you by:
Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses.
Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction, and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
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This episode is brought to you by Rewind – the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses.
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About the host: Kunle Campbell
An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.
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