Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 227 21 mins

Core Focus Areas in Media Buying for Direct-to-Consumer Commerce

Posted on 31st January 2020 ,
by Kunle Campbell

About the guests

Kunle Campbell

Kunle Campbell

Host of the 2X eCommerce Podcast Show.
Mentor to eCommerce exec teams.
eCommerce strategist with specialist focus in UX and media buying.

In this episode, Kunle talks about the 5 Things You Must Know About Media Buying in 2020. Listen as he drops value bombs that are essential for your eCommerce business this year.

Covered Topics:

  • Core Focus Areas in Media Buying in 2020

Podcast Show Notes:

  • 01:43 – Easily Grow Your Business With A Powerful Marketing Automation Platform! Check out Klaviyo
  • 02:51 – Today’s Topic: Media Buying in 2020
  • 04:36 – Drive Reach and High Frequency
  • 08:04 – The Need To Hunt For Sub Audience
  • 11:18 – Get the easiest way to backup your Shopify or BigCommerce store and undo unwanted changes with Rewind.io… Mention you heard about them at 2x eCommerce Podcast and get a ONE MONTH FREE TRIAL
  • 12:57 – On-site funnel leakage
  • 15:30 – Purchase is the holy grail of eCommerce
    • Two Micro conversions: Email Collection and Pixel Data
  • 16:52 – Do not stagnate — Innovate!
  • 20:04 – Join the 2xEcommerce Facebook Group

Topic Takeaways:

  • Always thrive to get more reach and high frequency for your eCommerce business.
  • Narrow down a segment of the audience and make sure they see your ads.
  • Check your on-site funnel for any leaks.
  • Make decisions on patterns.

Tweetable Quotes:

“Your goal really is to get a subset of those people who have high interest [in your product or service].”

Facebook Group • Continue the Conversation

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group



This episode is brought to you by:


This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses.
Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and  grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction,  and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.




This episode is brought to you by Rewind – the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses.
Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!


For a free 30-day trial, Go to Rewind.io,
reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts

Get Free Email Updates by Signing Up Below:

Podcasts you might like

  • Welcome to Season 5!Welcome to Season 5! Welcome to the 1st Episode of Season 5! Today, Kunle lists down what’s in for you, our listeners, this season and what content will be put out this 2020. Podcast Show Notes: 01:42 – […]
  • Post COVID-19 Performance Marketing PreparednessPost COVID-19 Performance Marketing Preparedness As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a […]
  • Creating Effective Video AdsCreating Effective Video Ads On today's episode, Kunle goes deep into the subjects of emotional selling, developing video creatives and media buying scheduling. If you’re struggling with increasing your income and you […]