Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 221 36 mins

Streamlining and Automating Shipping and Fulfilment

About the guests

Cody DeArmond

Kunle Campbell

Cody DeArmond is the Director of Sales at ShipStation in Austin, TX. Over the last 6 years, Cody and his team have helped thousands of eCommerce merchants improve their businesses by streamlining and automating shipping and fulfillment processes.

In this episode, Kunle chats with Cody DeArmond, Director of Sales at ShipStation, a shipping software that is designed to save you time and money on eCommerce order fulfillment. Today, Cody talks about ShipStation, their services, how they help ecommerce businesses, and tips in managing your order and fulfillment processes.

Covered Topics:

  • All About ShipStation
  • Cody’s Top Recommendation to Businesses
  • Improving Efficiencies in Fulfillment
  • Best Practices in Fulfillment
  • Third-Party Logistics
  • Handling Communication
  • Using Fulfillment for Customer Retention

Podcast Show Notes:

  • 01:31 – Get The Ultimate Guide for Crushing Holiday Revenue Targets at Klaviyo
  • 04:07 – Today’s Guest: Cody DeArmond of ShipStation
    • The #1 platform for eCommerce merchants getting orders out
  • 06:44 – ShipStation’s background
    • Started in 2011
    • ShipStation’s founders’ work on eBay power sellers
  • 07:54 – Top Recommendation: Drive Sales To Many Channels
    • ShipStation allows all channels to be managed in one dashboard
  • 10:42 – Improving efficiencies in fulfillment
    • Encouraging merchants to automate
  • 13:19 – Best Practices in Order Fulfillment
    • Automating orders and cutting manual labor
  • 16:28 – 3PL or Third-Party Logistics
  • 21:07 – Extra Perks in Fulfillment
    • Customer engagement when tracking shipments
  • 26:29 – 2 ways of handling communication
  • 28:30 – Cody’s take on packaging and customer experience
    • You want customers to be excited
  • 30:56 – Using fulfillment for customer retention

Topic Takeaways:

  • Automation and setting up back-end rules save you money by cutting labor.
  • Use shipment tracking as an opportunity to engage with your customers.

Tweetable Quotes:

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This episode is brought to you by:


This episode is brought to you by Klaviyo

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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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