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EPISODE 216 43 mins

High Time We Get Honest About eCommerce • w/ Chase Clymer

Posted on 31st October 2019 ,
by Kunle Campbell

About the guests

Chase Clymer

Kunle Campbell

Chase Clymer is the co-founder of Electric Eye Agency, a design and marketing agency that helps e-commerce brands look their best. He's a Shopify Expert who makes eCommerce brands more money every day. Chase is also host of the Honest Ecommerce Podcast.

In this episode, Kunle chats with Chase Clymer, co-founder of Electric Eye Agency, Shopify Expert, and host of the Honest Ecommerce Podcast. Today, Chase talks about what every e-commerce business owner should know, including tips for the upcoming sale season this year. Tune in to know more about e-commerce strategies, the reason why content is king, and the reason why opportunities lie in your audience.

Covered Topics:

  • Why You Should Be Niching Down
  • About Chase and His Agency
  • The DNA of Growth for Ecommerce Businesses
  • Apps on Shopify
  • Tips for Retail Businesses

Podcast Show Notes:

  • 01:32 – Get The Ultimate Guide for Crushing Holiday Revenue Targets at Klaviyo
  • 02:50 – Join the 2xEcommerce Facebook Group
  • 04:05 – Today’s Guest: Chase Clymer of Honest Ecommerce Podcast
  • 06:51 – Why you shouldn’t be a generalist
    Niching down is winning

    • It’s on YOU to find your product-market fit
  • 10:28 – Stability – a requirement to scale
  • 10:54 – Chase talks about running an agency
    • Pricing Creativity is a book Chase recommend
  • 12:27 – Electric Eye Agency is hiring full-time employees
  • 14:14 – The DNA of Growth in an e-commerce business
    • It’s always relative
    • Producing content
    • Making the user experience better
  • 19:51 – Why Chase doesn’t have any apps in Shopify
    • Selling too many things
    • Favorite apps
    • Apps should be serving a purpose in your store
  • 24:42 – Chase’s thoughts on customer reviews
    • Set-up automation for reviews
  • 26:26 – Promising channels for e-commerce businesses
    • Google Shopping
    • Facebook
  • 28:00 – About the Podcast
    • Chase’s favorite episode
  • 31:49 – Tips for the year’s busiest quarter for retail
    • Content is KING
  • 36:14 – For Youtubers, remember to think about your audience
    • The opportunity lies in the audience
  • 39:28 – The Lightning Round
    • How do you hire people? — “Looking for culture fit first”
    • Are you a morning person? — “Absolutely not!”
    • What’s your daily morning routine? — “Coffee first”
    • What are you 3 indispensable tools for managing your business? — “Cognito Forms, Hidden Gem, Zoom”
    • What’s been your best mistake? — “Not vetting our clients well”
    • The single book or resource with the highest impact on your business — “Traction”

Topic Takeaways:

  • Being a generalist is the worst idea for any e-commerce business.
  • Focus on 1-2 channels only for each level in your sales funnel.
  • Your ads don’t matter if nobody knows about it.
  • Build quality audience.

Tweetable Quotes:

No one is going be able to help you find product-market fit…it’s on you.

You don’t want people visiting your website to be bombarded with pop-ups.


Facebook Group • Continue the Conversation

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group



This episode is brought to you by:


This episode is brought to you by Klaviyo

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That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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