In this KlaviyoBOS interview with Erich Hellstrom, Chubbies‘ own creative email expert extraordinaire, we learn about how Chubbies incorporates their brand values and internal culture into both their email newsletters and email flows. In fact, at every customer touchpoint, you can distinctly identify a Chubbies message, as their voice and tone is witty and fun all round.

Here is a summary of what was discussed:

• The first principle is scheduled consistency – they achieve this by sending out their ‘weekender’ newsletter every Friday,
• Relevance: their apparel is most likely to be won over a weekend or holiday and so deliberately send out their newsletter on Fridays,
• They have a stand-up comedian in their creative team,
• They test email subject lines like crazy and incorporate sender name, subject line and email preview line to write really funny emails that get people to open their emails more,
• They have an app and so do push-notifications through their app and send 3 notifications a week!

Some notable tweets:

Endless Creativity: How @Chubbies Creates Fresh Email Content All Year Round Details ~ brilliantly delivered by Erich Hellstrom & Kevin Page#KBOS19 pic.twitter.com/eOj8UMuBSm

— Kunle Campbell (@KunleCampbell) September 26, 2019

I asked the dudes from Chubbies: what’s your favorite flow, the one you can’t live without?

They said, immediately: Browse Abandonment.#kbos19

— Kurt Elster ? (@kurtinc) September 25, 2019

Couldn’t make it to #KBOS19 or this session? @thealiciathomas caught up with the @Chubbies team earlier. Check out this ?feature: https://t.co/ggMUhQMHsK https://t.co/aTsJTBkAV7

— Klaviyo (@klaviyo) September 26, 2019

FACEBOOK GROUP…CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

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SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

———–

FACEBOOK GROUP…CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<