Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 197 39 mins

How to Acquire and Retain eCommerce Customers with SMS Marketing • Text Commerce 📱

Posted on 12th July 2019 ,
by Kunle Campbell


About the guests

Alex Beller

Kunle Campbell

Alex Beller is the Co-Founder and President of Postscript, the leading SMS marketing platform for ecommerce stores. There, he leads Go-To-Market, including sales, partnerships, marketing, and customer success. Alex has helped thousands of merchants open up text messaging as a profitable new channel, and often speaks on the future of Text Commerce. Postscript is backed by Y Combinator and is a remote company spread across the United States.



You don’t want to miss today’s episode,
We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS.

We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned!

Interview with Alex Beller the Co-Founder of Postscript – a leading SMS marketing platform for ecommerce stores.
———–

FACEBOOK GROUP…CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

– – –

Timestamps

4:40 Alex intro
11:10 How do you write written content?
14:35 In your shopify app, do you provide the opt in check box?
16:13 How best can you start to build out your mobile phone list?
19:15 What kind of conversion are you seeing from click to opt in?
23:10 The messages – How often or how many words is optimal? Would you go multimedia with MMS?

Lightning Round

How do you hire people?

From our network

What are your three indispensable tools for managing your business?

Telegram, Asana, Intercom

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

When we started we connected the livechat but it ended up getting calls in the middle of the night and people chatting all the time but it was beneficial.

What one piece of advice can you give e-tailers keen on using pop-up stores to grow their brands with SMS?

Get compliance right from the start and don’t be afraid of other channel that needs creative.

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

Running an Effective Staff meeting

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

Mastercard: SCA Update for EU Retailers


Attention Online retailers in Europe.
A new payments standard, known as SCA or Strong Customer Authentication will come into force in September 2019.

Mastercard research shows that up to 75% of e-commerce merchants in Europe are potentially unaware of this coming into effect. SCA is a new regulatory requirement that is designed to help retailers and issuers make digital payments more secure. The challenge is to create or keep a frictionless check-out experience for online shoppers.

SCA will allow for biometric technology and dynamic passwords to create a more secure and improved online shopping experience.
Mastercard’s Identity Check is fully compliant with SCA requirements and facilitates shopping experiences we can all trust, allowing us to securely pay online using features such as our fingerprint.

To find out more on Identity Check visit the Mastercard website here: https://newsroom.mastercard.com/eu/

 


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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